22-Year Omni-Channel, Multi-Brand CPG

Business Overview:

WebsiteClosers® presents a Multi-Channel enterprise with 20+ years of proven success in the premium sheepskin and alpaca goods markets. Operating across eCommerce, retail, and wholesale channels, this business has built three distinct consumer brands—each backed by decades of manufacturing relationships, proprietary designs, and a reputation for exceptional quality.

At the heart of this business are three vertically integrated product lines. Together, they cover a wide array of natural fiber apparel, footwear, and accessories. From handcrafted alpaca garments produced in Peru to sheepskin slippers sourced through long-standing partnerships in China and jackets manufactured in Turkey, the company maintains full control over design, production, and fulfillment. Many products are exclusive or co-developed with international factories, giving the brand a unique position in a category with limited competition.

This business operates with a true omni-channel strategy. In retail, the company manages 8–10 high-performing seasonal mall stores and a top-grossing brick-and-mortar shop in Juneau, Alaska that generates over $1 million annually during the 5-month cruise season. On the wholesale front, the business maintains 300+ active wholesale accounts and supplies major retailers such as Sam’s Club, TJX, Macy’s, and Nordstrom Rack. Wholesale generated nearly $2 million in the most recent fiscal year and remains a high-upside channel with re-entry into trade shows and private label production.

Key Valuation Points
• Omni-Channel Sales Approach
• 22 Years in Business
• $8-10M Annual Revenue
• 300+ Wholesale Customers
• 75-78% DTC Sales
• High ROI on Amazon PPC
• $97.57 Average Order Value on Shopify
• $3.3M Inventory Peak During Season

Digitally, the company operates multiple branded Shopify storefronts and sells across Amazon, Walmart, and Target marketplaces. Despite relatively low historical investment in digital marketing, returns have been outstanding—ROAS for 2024 exceeded 6.7x on Shopify and 8.4x on Amazon. The company also owns a category-defining domain in this sector, which remains an underutilized digital asset that could be developed into the market’s top destination for sheepskin products.

Inventory is tightly managed within a 26,400-square-foot warehouse in Delaware, supported by a seasoned team overseeing shipping, customer service, bookkeeping, and marketing. Strategic inventory planning ensures readiness for Q4 and seasonal surges, with peak on-hand inventory reaching $3.3 million. The business also utilizes Fulfilled by Amazon (FBA) for its top-performing SKUs to support Prime shipping demands during high-volume months.

This company has been purpose-built for scalable growth. With a deep product catalog (3,000+ SKUs), strong supplier relationships, and decades of brand equity, a new owner has multiple levers to pull—from expanding DTC eCommerce and growing wholesale accounts, to replicating the retail success in other high-tourism regions. The sellers are willing to sign a non-compete and provide detailed transition support to ensure a seamless handoff.

Contact WebsiteClosers® today to explore this rare opportunity to acquire a heritage brand portfolio with real scale, product control, and multi-channel growth potential.

WC 3773

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