Allegra Marketing-Print-Mail

Business Overview:

Allegra has led the way in the evolution in the graphic communications industry — from printing to full service marketing communications. This diversification initiative assisted our franchise members in expanding their service offering from digital and offset printing to include value-added services such as variable data, signs and banners, promotional products and mailing services as well as marketing consultation, strategic planning and creative development.Allegra centers provide graphic design, printing, mailing, and strategic marketing consultation services, as well as sales promotion products to small and medium-sized businesses, nonprofits, and institutions. Virtually every business and institution requires digital or printed promotional and informational materials of the type offered by Allegra® centers – and a high percentage of these customers will generate frequent reorders of consumable printed materials and promotional products. A PROVEN BUSINESS MODELThe Allegra® business model is among the most successful in all of franchising, and for many good reasons. It offers you access to a large and stable market that needs what you sell. It can provide significant income and equity growth that’s controlled by you. It’s a business that involves creativity, as well as the satisfaction of producing high-value products to drive customer success. Equally as important, it’s a career choice that allows an excellent work/life balance with B2B business hours.Two ways to own an Allegra center include:Allegra MatchMaker™ ProgramUnique to franchising, we help entrepreneurs enter the industry by purchasing an existing independent printing business and converting it to an Allegra center through our Allegra MatchMaker™ program. With an established customer base, experienced staff and proven track record in the market, our Allegra MatchMaker™ program offers distinct advantages over most franchise opportunities.Existing Allegra CenterCandidates buying existing franchise centers enjoy the benefits of purchasing an Allegra branded location, while having the opportunity to make that business their own with the support of our proven business systems. Contact us to learn if an existing Allegra center may be for sale in your area.SERVICES AND CAPABILITIESYou will determine the scope of capabilities you provide, offering as many or as few as you desire, then add additional services at your own pace.A sampling of services that can be offered:Strategic and tactical planning: Market research, strategic consulting and planning, tactical planning and executions, ad planning and media buying, direct marketing campaigns, Web-based promotional planning, social media presence planningCreative development: Copywriting, event planning, graphic design, logo design, email marketing and Web site design and developmentHigh-impact communication tools: Advertisements, brochures and pamphlets, business forms, direct mail campaigns, e-mail marketing, event and meeting materials, corporate identity kits, newsletters and e-newsletters, owner manuals, posters and banners, promotional/logo products, trade show graphics, Web-to-print solutionsAdvanced production and fulfillment services: Database management services, variable-data printing, one and two-color printing, full-color offset printing, bindery services, complete finishing services, mailing services, print fulfillment servicesABOUT USFounded in 1976, Allegra Network LLC is a subsidiary of Alliance Franchise Brands LLC. Alliance Franchise Brands LLC is a world leader in marketing and visual communications, linking nearly 600 locations in the U.S., Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, Michigan, is comprised of Allegra®, American Speedy Printing®, Insty-Prints®, Speedy Printing® and Zippy Print®, and KKP Canada® brands of marketing, printing, mailing and Web services providers.

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