Animal Niche eCom Store-Unique Designs/Products

Nashua, NH
Hillsborough County

Asking Price: Annual Revenue:
$180,000 $639,945

Retail: E-Commerce, Retail Websites

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RE: Animal Niche eCom Store-Unique Designs/Products Broker: Mark Pastor

Quick Facts

Asking Price: $180,000
Annual Revenue: $639,945
Net Profit: Not Disclosed
Cash Flow: $78,186
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: Not Disclosed
Employees: Not Disclosed
BBN Listing #: 672732664
Broker Reference #: 365689

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Business Overview:

For sale is a print on demand and drop shipping eCom business created in October 2016 in the apparel & accessories niche. The business was the first online store to target a particular type of animal lover on Facebook where the audience is really large.

The Shopify site features a range of products including apparel, jewelry, bedding, canvases and more relating to this type of animal. With plans for expansion in place, the owner is implementing a subscription box soon. Most of the items are drop shipped from suppliers in the US, Russia, and China. A few others are stored in a warehouse to shorten the shipping time for the holidays and increase customer satisfaction. The business also has a partnership with two artists and buys stock from a local trade company in the niche that buys the jewelry directly from artists.

The primary source of traffic is Facebook ads, followed by the 360 Omni Channel, content marketing, working with influencers and promoting Instagram Stories and feeds to 13,000 Instagram followers. The business also has some good partnerships with group admins and websites in this animal niche. Powerful email sequences are sent to a list of 17,000+ subscribers. These range from welcome emails to abandoned cart emails.

There is a team in place that handles the majority of the work, so the owner is able to focus on business development. A team member writes two blog posts a week which are also published on Two VAs in the Philippines take care of customer service, Facebook posts and comments, order fulfillment, supplier connections, and product sourcing. A manager just started working with the business, but will not continue with the new owner.

Highlights & Key Assets:
o Extremely passionate and loyal niche
o 17,000 email subscriber list
o Strong brand
o Unique designs and products
o High percentage of return customers
o Efficient email campaigns system
o Social media assets with over 232,688 Facebook, 13.4K Instagram followers, and 8.4k on Pinterest
o 90% automated (minimal time commitment for owner)
o Traffic is generated through email marketing and organic traffic. There are huge opportunities for a buyer with paid advertising skills.
o Has direct relationships with artists for a portion of the products being sold and 3 to 4 suppliers for the bulk of the product catalog. This makes management much more simple and allows the new owner to have better control of the market when competitors attempt to enter.
o The website is in a large, well defined audience with growth potential.

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Reason for Selling:

Pursuing a different venture.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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