Athleisure Wear ECommerce Brand | 275% Growth

Business Overview:

Website Closers® presents a super high growth D2C eCommerce Brand that has become a household name thanks to their amazing push up leggings, shapewear and other comfortable clothing for women. The category to best place them into is Athleisure & Activewear, similar to Lululemon and others. The brand’s growth trajectory has given ownership the opportunity to expand their SKU count to 300, spread across 25 to 30 parent products. They stand out for their first-class customer service and a trustworthy reputation built upon the bedrock of promoting self-love and confidence. They have diversified their product line across categories like leggings, shorts, tops, sets, and fitness equipment, and offer a fitness program that was created with a professional fitness trainer and nutritionist. The brand has an Average Order Value (AOV) of $47.64, with customers returning to them often enough that they enjoy a Repeat Customer Rate of 30%. They have grown rapidly in recent years, having seen 275% year-over-year (YoY) growth from 2022 to 2023, and enjoying 60 to 70% gross margins. They have 7 new products that they are already prepped to launch over the next 12 to 24 months, and several of their existing products feature proprietary designs.

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