American Made Athleisure Apparel Brand

Business Overview:

Step into ownership of a thoughtfully built, premium women’s athleisure brand designed for today’s market and tomorrow’s growth. Stylish, sustainable, and proudly American-made, this fashion-forward eCommerce business is easy to operate and perfectly positioned for expansion. With key materials stocked pre-tariff, costs are stable and protected - a rare advantage in today’s economy.

If you’re looking for a sustainable, home-based business that blends quality, style, and smart operations, this brand checks every box.Whether you're a strategic buyer or a first-time owner, this is a rare chance to acquire a stylish, sustainable brand that’s built on strong foundations and ready to scale.Why deal with overseas delays or rising costs? Own a brand that’s local, reliable, and aligned with where conscious consumers are headed.

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Property Features and Assets:

This home-based business sale, which is entirely relocatable, includes over $10k in equipment and fixtures, deep relationships with trusted local suppliers, a loyal, growing customer base with a return rate under 5%, a scalable product line with untapped marketing potential, and seller support to ensure a seamless transition!

Inventory, estimated to be in the $125k range, will be sold at cost at close in addition to asking price.

Market Competition and Expansion:

There are no shortage of competitive advantages that sets this brand apart.

American Made, Premium Feel, Affordable Price: Crafted from luxurious custom-knit fabrics, every garment is cut, sewn, and finished in the USA. The result? High-quality activewear customers love without the premium price tag.

Sustainable from Day One: Eco-responsible practices are woven into the brand’s DNA: locally sourced fabrics, mindful design, and production partners all based in California.

Tariff-Proof and Inflation-Ready: With pre-tariff inventory and manufacturing locked in, this business enjoys cost stability while others face rising expenses and supply chain uncertainty.

Taps Into the Booming Athleisure Market: Comfort meets performance in every piece — ideal for working out, running errands, or relaxing in style. Athleisure continues to dominate the apparel space, and this brand is right where the demand is.

Strong Retail Presence + High Online Ratings: Half of revenue comes through a major big-box retailer’s online platform, with hundreds of 4.8-star reviews. Additional sales channels include Amazon, a sleek direct-to-consumer web store, high-end casino spas, pop-up events, and a motivated showroom team based in LA’s prestigious New Mart fashion building.

Lean, Flexible Operations with Room to Grow: This home-based business uses dependable local contractors for design, patternmaking, and production making it ideal for hands off ownership or hands on growth.

This brand boasts pre-tariff inventory and fabric. It’s an eco-friendly, fashion-forward eCommerce brand with built-in growth potential. Without limiting itself to fall within any strictly defined category, this brand can take on the majors in each segment with its trendy styles and premium offerings. It has positioned itself to pivot in any direction that market demand dictates. A brand marketing-oriented operator can take this opportunity in any number of directions. The options range from striving for greater line depth in each of its existing categories, to volume production and distribution via not only its big-box retailer but also through the ever-popular discount channels.

Reason for Selling:

Additional Details:

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