Branded semi-absentee automotive safety eCommerce

Los Angeles, CA
Los Angeles County


Asking Price: Annual Revenue:
$4,000,000 $3,102,234

Technology: Business Services (B2C)


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RE: Branded semi-absentee automotive safety eCommerce Broker: Steve Lukes

Quick Facts

Asking Price: $4,000,000
Annual Revenue: $3,102,234
Net Profit: $779,991
Cash Flow: $779,991
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2003
Employees: 6
BBN Listing #: 142111895
Broker Reference #: BizEx1286-SL

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Business Overview:

Semi-Absentee eCommerce company selling automotive safety products. Strong growth in 2020 and that has continued in Q1 '21. The company restructured operations in 2020 so that most aspects of the business are outsourced (fulfillment, accounting and customer service), which has reduced the owners hours from 30 hours per week down to 10 hours total per week.

Overview
Well branded virtually operated eCommerce company in the automotive safety space with 18 years in business. Their niche is providing backup camera solutions to the RV community and historical autos. This company has strong margins that can be leveraged for expansion. 2020 financial performance exceeded 2019 numbers.

2020 total revenue was 3.1M, with an EBITDA of $780,000

Q1 2021 Revenue $699,773 v Q1 2020 Revenue $663,342, Q2 and Q4 are historically best months.
Most aspects of this business are outsourced, things like customer support, sales, bookkeeping and fulfillment.
There are two owners, one of them works about 10 hours per week and they other does not work on the business.
They have an assistant that could be groomed to manage the business if desired by a new owner.
The business has two part-time web developers, and those roles could be outsourced to a website service company for less than what they're paying today.

Growth and Expansion Opportunities
1. Wholesaling strategy to governments and other verticals, the wholesale revenue dipped in 2020 due to Covid 2. Enhance SEO3. Add more products in the automotive safety sector4. Grow the business overseas.

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Steve Lukes, Business Broker. Lic#: 02092334

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Reason for Selling:

18 years of doing this.

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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