Value Priced, Motivated Seller, Strong Cash Flow

Not Disclosed, MI
Wayne County

Detroit Metro Area

Asking Price: Annual Revenue:
$270,000 $650,000

Services: Advertising & Marketing

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RE: Value Priced, Motivated Seller, Strong Cash Flow Broker: Steve Kandt

Quick Facts

Asking Price: $270,000
Annual Revenue: $650,000
Net Profit: Not Disclosed
Cash Flow: $138,000
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1995
Employees: 5
BBN Listing #: 25431216
Broker Reference #: SK1012020

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Business Overview:

If you or a family member is looking for an established b to b business with sane hours, few employees, seller transition training, a modest purchase price, and a six-figure cash flow, then read on as this could be the opportunity for you.

It has been a great 25-year run for the founder-owner-seller of this successful multifaceted business which specializes in retail awards, engraving & promotional products, and the like, but it is now time to transition his company to only its second owner-operator.

The business has numerous revenue streams: plaques (21% of sales); trophies (13%); promotional products (7%); medallions (6%); acrylic awards (7%); engraved plates (4%); name badges (6%) with any number of other categories comprising another 35% of sales. And all this with only three full-time and one part-time employee to help the seller.

Operating out of a leased 2,150 square foot building (1250 in retail space, 900 in storage space) on a well-traveled road in a desirable community in SE Michigan, the company enjoys a very favorable $2,150 monthly rent, which is only 3.0% of revenues. The company embraces a b to b business model with corporate customers, charities, and schools accounting for nearly 80% of revenues. There is no customer concentration as the top customer for the past 3 years accounted for just 12% of revenues. Online sales account for 16% of revenues while walk-in retail sales account for less than 12% of revenues. And as would be expected from this successful business, there are lots and lots of repeat customers.

Competition is scarce, with only two other stores within a 20-mile radius, and they compete in only a handful of the products offered. There is no single true competitor.

Let’s talk numbers: the business, which has averaged annual revenues of $650,000 over the past five years, is being offered for $270,000 which is a very attractive 1.95x multiple of the average annual $138,000 SDE (seller’s discretionary earnings – the historical cash flow available to pay an owner-operator and service debt), recorded over the same five-year period. The seller is contemplating an asset sale which has the seller retaining cash and A/R, while retiring all liabilities. The listing price includes all equipment, inventory, the company’s excellent website, and of course the goodwill of the business. A meaningful seller note will be available to a qualified buyer, and as part of the purchase price, the seller will offer extended transition training to suit the buyer’s needs.

For a buyer with just a $40,000 down payment, debt service (SBA banking + seller note) will approximate $32,000 annually, leaving as much as $100,000 for an annual salary to the new owner. What’s not to like? For more information on this attractive, successful, niche business opportunity, please contact Steve Kandt (

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Property Features and Assets:

Residing in a leased 2,150 square foot building on a busy street in a desirable community in Southeast Michigan

Reason for Selling:


Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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