14 Year B2B Cybersecurity Agency | 85% Retention

Business Overview:

WebsiteClosers® presents a seasoned and high-performing B2B Digital Reseller Platform operating in the mission-critical Cybersecurity sector. With 14 years of uninterrupted success, this business has become a trusted distribution partner for Managed Service Providers (MSPs), IT Resellers, and Value-Added Resellers (VARs) worldwide, offering a frictionless way to procure and deploy cutting-edge digital security products.

This fully automated eCommerce platform delivers over 570 digital security SKUs across categories such as antivirus, anti-malware, endpoint protection, internet security, and VPN solutions—replacing legacy "CD-in-a-box" models with near-instantaneous license fulfillment. The company's proprietary technology ensures rapid provisioning, operational scalability, and a seamless customer experience that has earned it over 1,900 active resellers and a glowing reputation marked by 28,000+ five-star reviews.

Operating on a 100% digital distribution model, the company serves a primarily U.S.-based client base (70%) with the remaining 30% spanning international markets—demonstrating both domestic strength and global expansion potential. The platform maintains impressive unit economics with an Average Order Value of $60 and a Customer Lifetime Value exceeding $10,700 in 2024. More than 85% of revenue is derived from repeat buyers, underscoring the brand’s stickiness and low churn across its reseller base.

The operational demands on ownership are minimal—less than 2 hours per week—thanks to robust automation and a highly efficient infrastructure. There is no debt or liabilities on the books, offering a clean and highly bankable asset for investors seeking reliable subscription-based income.

Key Valuation Points
• 14-Year-Old Company
• $10,705 Customer Lifetime Value
• 85-90% Customer Retention Rate
• 571 SKUs with 390 for Instant Delivery
• $60 Average Order Value
• 100% Digital Distribution Model
• $200 Billion Global Cybersecurity Market
• 2 Hours Per Week

Despite its longevity and success, this business has never invested in large-scale marketing or outbound sales, relying almost exclusively on word of mouth and organic growth. This represents a tremendous upside for a buyer with experience in SEO, paid media, or channel partnerships. Further scale can also be achieved by expanding into emerging markets across Europe, Latin America, and the Asia-Pacific region, as well as diversifying the product catalog to include adjacent services or compliance tools.

This is a rare opportunity to acquire a highly automated, recurring revenue platform in one of the most rapidly expanding sectors in technology. With a proven model, loyal customer base, and multiple scalable growth vectors, this business is well-positioned for continued dominance in the B2B cybersecurity ecosystem.

Serious buyers seeking a strategic or bolt-on acquisition should move quickly—contact Website Closers today to learn more.

WC 3743 >>

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