SBA PreQual B2B ECom Brand | Specialized Lighting

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified B2B and Direct-to-Consumer eCommerce Brand operating in the specialized lighting and electrical supply sector, serving professional buyers who require technical accuracy, fast quoting, and dependable fulfillment for commercial and project-based installations. Established more than a decade ago, this business has built a strong reputation with contractors, facility managers, and procurement teams who value consultative support and reliable sourcing over commodity pricing, resulting in consistent inbound demand and long-term customer relationships.

This opportunity has already been reviewed and approved by SBA lending partners, allowing qualified buyers to acquire the business with as little as 10% down, with the remaining balance amortized over 10 years at competitive rates. This significantly expands the pool of potential buyers and enhances post-acquisition cash flow flexibility.

The product catalog currently features over 20,000 active SKUs, with supplier access to more than 100,000 additional items that can be activated as demand dictates. This depth allows the business to support both routine replenishment orders and higher-value project quotes requiring custom configurations and technical validation. Average order value is approximately $756, driven by a healthy mix of repeat purchasing and larger project-based transactions. Roughly 20,000 monthly site visitors arrive with high purchase intent, typically searching for specific components or project solutions rather than browsing casually, and repeat customer activity is estimated at approximately 25%, with many clients returning months or even years later for new projects. Gross margins approaching 30% reflect strong supplier relationships and value-added service positioning within the industry.

Operations are lean and highly systemized, supported by three full-time team members handling customer communication, order coordination, and supplier follow-ups, along with five full-time remote contractors responsible for product publishing and data management. The owner’s involvement averages approximately 20 hours per week and is primarily focused on higher-level quoting and vendor relationships rather than daily order processing. Customer support volume typically ranges between 30 and 40 contacts per day across email, chat, and phone, demonstrating steady transaction flow without operational strain.

Only a small quantity of compact, fast-moving accessories is stocked on site, requiring less than 500 square feet of space, while the majority of products ship directly from manufacturers or are produced to order and sent straight to customers. On-site shipments typically range from 10 to 20 per week, while larger project orders move directly from suppliers to end users, keeping working capital requirements low and operational risk tightly controlled.

Growth opportunities are substantial and immediately actionable. Increasing product publishing capacity directly correlates with revenue expansion, as additional SKUs and configurations improve search visibility and quote opportunities. Expanding supplier relationships through targeted industry events and partnerships can further broaden the catalog and improve pricing leverage. The existing technical infrastructure can support the launch of additional niche storefronts without rebuilding core systems, enabling entry into adjacent project-driven product categories. Outbound marketing through targeted email campaigns, video demonstrations, and educational content also presents a clear path to activating qualified buyers who already match the ideal customer profile but have not yet discovered the platform.

This is a rare opportunity to acquire a profitable, scalable, and capital-efficient eCommerce operation with strong supplier relationships, recurring professional buyers, and clear operational leverage in a resilient infrastructure-driven market segment. Contact WebsiteClosers® today to learn more about this SBA approved acquisition opportunity and take the next step toward ownership.

WC 3917

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