Scaling Baby Products Brand (SBA Eligible)

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$4,500,000 $5,447,130

Technology: Internet, Websites

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RE: Scaling Baby Products Brand (SBA Eligible) Broker: Ron Matheson

Quick Facts

Asking Price: $4,500,000
Annual Revenue: $5,447,130
Net Profit: Not Disclosed
Cash Flow: $956,869
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2015
Employees: 4
BBN Listing #: 432459418
Broker Reference #: Listing ID:  WC1048

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Business Overview:

This opportunity is a Consumer Products Brand offering a wide range of Newborn and Baby Products in the eCommerce space. This Internet Company sells a wide variety of Baby Products under its own label in the following categories: Baby Carriers, Blankets, Car Seat Canopies, Crib Sheets, Diaper Bags, Multi-Use Covers, Nursing Covers, Nursing Cover Pillows, Silicon Bib Sets and more. The company’s top line has grown 45% Year over Year, and with that growth came a great deal of economies of scale, resulting in Profit Doubling in 2019. The company is in the perfect position to begin focusing on additional sales channels, like its branded Websites, other online Channels and Amazon International. This is the perfect business for an entrepreneur to get into an online company in a highly sought after space with a lot of runway left for growth.

Thanks to a highly diverse product line of 80+ SKUs in a number of niche baby and newborn categories, this online retailer sees very little seasonality in an evergreen daily-use space, boasting a $21 average ticket value year-round, providing stable revenue in an always in-demand space.

This business will qualify for SBA Financing, meaning that qualified buyers will have the opportunity to acquire this business with as little as 10% down. What an amazing opportunity to acquire a high growth brand with phenomenal scale in front of it for only 10% down, amortized over an entire decade. Our lending partners are ready to underwrite this deal.

This online retailer has smartly focused on baby categories that allow for a level of design whereby their proprietary designs and patterns can be utilized to keep the competition at bay. The company has created defensive moats through Intellectual Property development, including brand trademarks, design patents and proprietary designs and patterns. While the baby category in general is a competitive landscape, this business has smartly protected itself from the get-go by using tactics that others fail to incorporate. This very smart move, along with many other value propositions particular to this company, represents a higher than normal valuation.

This Internet Retailer has built itself atop an easy to run, low overhead model requiring no warehouse overhead, eliminating the need to deal with large warehouse employee expenditures. Inventory is held at either Amazon FBA (85-90%), or a freight forward warehouse (3PL), which is used for fulfillment on, a growing segment of the company’s business. The company has 2 full time and 2 part time employees. A key operations person will be transferring with the business, which will be a tremendous help to new ownership with respect to keeping day to day operations status quo as new ownership is trained on and learns the business during post-closing training.

This branded Amazon & Internet Retailer has everything savvy entrepreneurs are searching for in an acquisition –evergreen niche, strong growth, low overhead and SBA-eligible. This one will go quickly – recommend you work quickly if you want to catch this diamond in the rough.

This eCommerce Baby Products Brand Represented by:
Technology & Internet M&A
a Global Digital Business Brokerage

Listing ID:  WC1048

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Property Features and Assets:

eCommerce Company.

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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