Bar Tools and Accessories Vertical

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$165,000 $202,272

Retail: E-Commerce, Retail Websites

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RE: Bar Tools and Accessories Vertical Broker: Seller Force

Quick Facts

Asking Price: $165,000
Annual Revenue: $202,272
Net Profit: Not Disclosed
Cash Flow: $62,876
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2017
Employees: 2
BBN Listing #: 942359418
Broker Reference #: SF105

Email or Print Listing

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Business Overview:

A SellerForce® exclusive offer, this brand operates in the evergreen field of bar supplies. As restaurants and bars have begun reopening, this offering is well on its way to explosive growth. Successfully marketing within the popular home and commercial kitchen areas, this company enjoys a healthy following in the B2B and D2C spaces. The global bar accessories market is projected to amass revenue of about $4,086 million by 2032, up from $2,415 million in 2022.

The existing owners purchased this business five years ago. They narrowed the catalog of products down to those with the most substantial demand. The trademarked product line comprises more than 20 SKUs, with new products ready for launch. While all products are sourced from China, several quality-crafted bar accessories are manufactured specifically for this brand. Their target market of restaurants and bars is expected to thrive now that Americans are socializing once again. Top-selling items include polishing cloths for wine glasses, shot glass tray sets, and bar caddies.

The brand sells primarily on Amazon, where its SKUs are sold as Prime. Customer feedback has been exceptionally positive, with an average Seller Rating of 4.9 based on more than 2,300 reviews. Additional sales come from the Shopify-built website, which is elegant, full of beautiful images, and user-friendly. An enormous opportunity exists to drive traffic to the site and increase revenue.

While sales remain steady throughout the year, the brand enjoys a peak over the summer months and during the holidays. The range of products is particularly popular as gifts over the Christmas season.

40% of inventory is stored and fulfilled by Amazon. The business has a long and successful relationship with its supplier in China. It uses a sourcing agent to inspect all items before being shipped. Orders are placed twice annually.

The brand also benefits from a vibrant presence on social media. They have been especially active on Instagram, posting photos of their bar accessories in use. This has been crucial for driving organic traffic to the website and reaching a broader audience.

New approaches to advertising represent a straightforward method to scale the business. Focusing on pushing traffic to the website is a clear way to accumulate a database of email addresses and launch a more aggressive email marketing campaign.

It’s worth considering using Amazon’s foreign platforms to expand international sales. The company currently sells in the U.S., although they have dormant accounts in the UK, France, Germany, Italy, and Spain.

The brand should also entertain launching an influencer marketing campaign. This approach has proven effective repeatedly and is exceptionally viable in the bar accessory niche.

The current owners spend only around 20 hours weekly running this business. Daily tasks include monitoring inventory levels, customer inquiries, and PPC campaigns. In contrast, weekly duties include administrative work, marketing, and postings on Amazon and Instagram. Operations are highly efficient, and the owners manage comfortably without employees.

Contact SellerForce today to learn more about this polished company and how a new owner can shake things up.

Listing ID: SF105

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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