Beauty & Cosmetics ECommerce Brand

Business Overview:

SellerForce® presents an eCommerce retailer marketing a specialized line of Cosmetics and Skin Care Products, with a fast-growing customer base and the use of affiliates to boost sales on social media platforms such as Facebook. Now nearly a decade old, the company is shipping 100 orders a day.

The business’ catalog of 100+ SKUs are manufactured directly for them based on their specifications and sold under their brand name. While the company markets jewelry and related accessories, their skin care products have become their top seller, accounting for 50% of all sales. The brand has been particularly successful in its partnership with 10 affiliates, who are driving sales up on sites such as Facebook, Instagram, TikTok and Pinterest. This social commerce marketing campaign has enabled the company to rely on the organic traffic it generates and not commit to a costly advertising budget.

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Property Features and Assets:

Key Performance Indicators for this company:

o 100+ SKUs
o Branded Cosmetics Business
o 7-Year-Old Shopify Company
o $45 AOV
o Established Affiliate Marketing Program
o 5x Product Markups
o 7,000+ Unique Organic Monthly Visitors
o Shipping 100 Orders a Day

Market Competition and Expansion:

At an Average Order Value of $45, sales remain healthy throughout the year, and the company has a line of seasonal products for both summer and winter. The owner stocks all inventory, and the new owner will find this one has enormous scale potential. The company could grow quickly through the use of PPC ad campaigns on Google and Facebook, and by expanding to additional sales channels such as Amazon, Walmart and Etsy.

With the company’s strong track record of social engagement, the use of additional social media platforms would also be beneficial. The new owner could also move distribution to a fulfillment center to have more time to concentrate on sales and marketing.

Contact Seller Force today to learn more about this unique investment opportunity.

Listing ID: SF423

Additional Details:

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