Biohacking Supplement Brand | QoE In Place

Business Overview:

WebsiteClosers® presents a Nutritional Supplements Brand operating in one of the most researched health compounds in modern science, renowned for its high-potency offerings for health-conscious consumers, with a completed Quality of Earnings (QoE) in place.

Founded in 2019, this nutritional supplements brand operates in the fast-growing sulforaphane category and has scaled without outside funding or heavy paid marketing. Growth has been driven by formulation quality, scientific credibility, and consistent repeat demand rather than aggressive ad spend. Their performance reflects a disciplined operation built around proof, margins, and customer trust.

The flagship product delivers 25mg of sulforaphane per serving, placing it as the most potent independently tested options on the market. Most competitors offer significantly lower dosages, often without verified lab testing. This product is made primarily from U.S.-sourced broccoli seed material, is vegan and non-GMO, glyphosate-free, and contains no synthetic fillers. Third-party testing confirms both potency and purity, which has become a key driver of buyer confidence.

Key Valuation Points
• Established 6 Years
• Diversified Channels – Amazon (43%), Shopify (42%) and TikTok (15%)
• QoE in Place
• Big Name Health and Longevity Influencer Category Support
• $66 Average Order Value
• 43% Net Margin
• 19% YoY Growth
• 49% Repeat Purchase Rate.
• Superior Formulation, delivering most potent dose in the market.
• Multi-Sales Channel.
• Ad Spend historically <10% of Revenue, Key Ingredient featured on Viral Podcasts – Rogan, Huberman, Hyman and Asprey

Sulforaphane itself has received broad scientific and public attention for its role in activating the Nrf2 pathway. Research has explored its relationship to antioxidant defense, detox support, inflammation response, cellular protection, metabolic health, and neurohealth. This compound has gained mainstream exposure through major wellness podcasts and figures, including Joe Rogan, Huberman Lab, FoundMyFitness, and other longevity-focused voices. The brand benefits directly from this ongoing visibility without needing to manufacture demand.

Repeat purchase rate is at 49% across Amazon and their Shopify website, supported by an average order value of $66 and very low refund rates of 3.2% on Shopify and 0.3% on Amazon. Clean labeling, transparent sourcing, and verified dosing continue to drive trust. The brand operates within a niche estimated at $130 million and projected to grow to $190 million by 2031.

Revenue is diversified across Amazon, Shopify, and TikTok Shop, reducing platform risk. The Amazon listing maintains a 4.2-star rating and holds an Amazon’s Choice badge, reinforcing credibility at the point of purchase. Influencer-driven awareness of sulforaphane continues to drive organic demand, despite limited direct ad spend from the company.

Operations are lean and efficient. Fulfillment was recently brought in-house, reducing per-unit costs by more than 35% and cutting annual expenses by over $70,000 at current volume. The founders currently spend about 12 - 15 hours per week each overseeing customer service, light marketing direction, and logistics. These functions are easy to delegate or outsource. The sellers are open to remaining involved during the first year after closing to support transition and early growth.

Most major marketing channels remain underutilized, including TikTok ads, Meta, Google, YouTube, Amazon DSP, and non-branded Amazon PPC. Product expansion opportunities include smaller trial packs for TikTok, extended bundle options for Amazon, and a ready-to-produce greens powder that pairs sulforaphane with complementary antioxidants. Additional roadmap ideas include Detox, Immunity, and Longevity blends, along with a small clinical study to support premium pricing and strategic partnerships.

This opportunity is well-suited for a buyer seeking a science-backed supplement brand with real customer proof, strong margins, diversified channels, and clean financials supported by a completed QoE. The QoE will be provided to a qualified buyer to validate the financials and can be updated as part of the buyer’s diligence. Contact WebsiteClosers® today to learn more.

WC 3895

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