Business Overview:
The owner was a serial entrepreneur with corporate roots who also happened to be an avid amateur boxer. In 2018, the owner opened the first concept in Virginia Beach. The business offers specialized fitness classes focused on functional strength, kick boxing and aerobics. There are 40 total franchises in operations nationwide with an additional 135 locations awarded and in the process of being built out. This is an absentee-owned business with huge potential for growth under new ownership.
What sets the business apart from its competitors is the limited overhead with the use of their equipment. The business does not invest in exercise equipment that uses electricity or has the need for batteries. There are minimal costs within the day-to-day with very limited overhead.
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Property Features and Assets:
The company conducts business out of a 2,800-square-foot facility within the retail strip. The business currently has an exclusivity agreement with the retail center, which guarantees no other fitness places can move into the center. Currently, the owner has a protected area of 6 miles, with the possibility of adding on an additional territory. Further growth could be achieved by expanding the regions in which the company currently operates, as well as expanding within the 6-mile radius.
The current rent is $6,500 a month, holding 6 years left on the lease, with two five-year options afterward.
Market Competition and Expansion:
The company’s main competitors are other fitness-based businesses. While other fitness businesses exist in the area, they lack the customer base, marketing channels, and the opportunity for growth. The business has a rich and diverse customer base, owing to it's skilled trainers, multi-dimensional approach to fitness and entertaining classes.
Reason for Selling:
Growing other locations.
Additional Details:
- The property is leased.
- The owner is willing to train/assist the new owner.
- This is not a homebased business opportunity.
- This is a franchise resale opportunity.
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