Two-Decade-Old Boutique In A Prime High-Traffic

Business Overview:

This well-established business presents an exceptional opportunity for a new owner. Operating successfully for over two decades, it has maintained consistent sales year after year. The sale includes $30,000 in furniture, fixtures, and equipment (FF&E), $20,000 in leasehold improvements, and $40,000 in sellable inventory. In 2024, the business generated $196,000 in revenue with a seller’s discretionary earnings (SDE) of $72,000.

Contact the Seller:

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Property Features and Assets:

Monthly Rent
$2.600,00
Square Units (Foot, Meter)
1,500
Lease Expiration Date
December 30, 2025, 10:00:00 PM
Terms Options
5 year term

Market Competition and Expansion:

located in the heart of Downtown McAllen, TX, is a specialty retail shop focused on fashion jewelry, rhinestone sets, and a variety of giftable accessories that appeal to both locals and visitors. Its strengths lie in its niche product selection, competitive pricing, and established physical presence, though it faces challenges from national mall brands, variable downtown shopping traffic, and limited online reach beyond Facebook. The customer base includes budget-conscious shoppers, special-occasion buyers, and tourists, with most items priced in the value-to-mid range. Opportunities for growth—and selling appeal—include optimizing Google and map search presence, introducing pre-priced gift bundles, partnering with nearby shops for cross-promotions, expanding online ordering options, and leveraging social media for consistent shoppable posts.

The business has strong potential for growth by building on its niche in fashion jewelry, rhinestone sets, and affordable gift items while leveraging its prime location in a walkable retail district. Expanding its digital footprint—particularly through an optimized Google Business Profile, shoppable Facebook posts, and a simple e-commerce platform—would capture more customers searching for last-minute gifts and local shopping options online. Introducing curated, pre-priced gift bundles and seasonal promotions could increase average ticket size and encourage repeat visits, while cross-promotions with nearby downtown businesses and participation in city events could drive more foot traffic. Expanding the product mix to include trending accessories, personalized items, or small home décor could broaden the customer base and differentiate from competing stores. Targeted advertising to nearby communities, as well as offering in-store pickup for online orders, would position the store to compete more effectively with mall retailers and online platforms, helping new ownership quickly scale sales and brand presence.

Reason for Selling:

Retiring. Kindly ask the seller for more information.

Additional Details:

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