Branded eCommerce Business in the Tactical Product

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$600,000 $1,493,643

Services: Advertising & Marketing

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RE: Branded eCommerce Business in the Tactical Product Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $600,000
Annual Revenue: $1,493,643
Net Profit: Not Disclosed
Cash Flow: $164,415
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2019
Employees: 3
BBN Listing #: 260759418
Broker Reference #: WC 2772

Email or Print Listing

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Business Overview:

Website Closers® presents an eCommerce Business that offers a line of fully branded, trademarked SKUs focused on providing top-of-the-line laser sighting products that help shooters take more accurate shots and save money on ammunition while doing so. The company offers an opportunity to increase accuracy and performance in the field with products that are highly compatible within the industry, safe to use, and used for many sighting and targeting options.

A DTC online tactical products store, this company has won over countless fans with its 5 branded, US-based SKUs, and has generated both strong sales, as well as an incredible YOY Growth Rate of 238%. Selling products that customers often struggle to find elsewhere, they have quickly scaled the ladder within the course of their lifetime.

Their products are fully trademarked and sold under their brand, complete with a unique box design and personalized, in-depth instructions. They specialize in laser sighters, which allow users to easily calibrate and balance their sights and scopes. This boost to their accuracy improves their customers’ overall experience, and lets them spend less on ammunition, among other benefits. The nature of the company’s products has let them attract several valuable demographics in their market, such as hunters, shooters, and collectors. The global market for these products was worth $6 billion in 2020 and is expected to grow at a CAGR of 6% to hit $9.3 billion by 2027, brands within the industry are in a fantastic spot for growth.

The average consumer in this industry often develops a strong sense of brand loyalty once they enter, which means that it’s easier for a business to find repeat customers once they’ve established themselves. These hobbyists are also especially prone to spending their disposable income on their firearms, accessories, and other related equipment, ensuring a steady stream of profit for their favored brands.

This company has done a fantastic job in finding a dedicated following of these customers, as their high-quality products are great for appealing to their niche interests. Additionally, the company regularly launches customer surveys, which not only lets them interact with their followers, but also helps gauge feedback and learn what customers would be most interested in seeing from them in the future.

The business sees the most traffic during the months of January and August, as they fall within the peak hunting seasons. Their demographic consists largely of men, but they have also seen a rising number of female customers as well, with women now making up 20% of their consumer base. The company has also been accumulating a growing Repeat Customer Rate and has seen their Average Order Value rise from $54 to $61 as they improve their rate of upsells.

They have developed a fine-tuned strategy on social media, which has given them a thriving presence on several platforms and enhanced both their organic and paid traffic. They currently have over 12,000 followers on their Instagram page, and over 38,000 on their Facebook. The company has utilized video marketing to bring in new interest, as these clips not only show how to use their products, but how much they improve the overall shooting experience.

The company has over 90,000 subscribers in their email database, as well as over 15,000 phone numbers, which they put to use through their effective marketing campaigns. For their email subscribers, they run roughly 8 to 10 campaigns every month, which has led to an increasing percentage of sales. They also use text messaging, in order to better stay in touch with their buyers and keep them informed of whatever the company wants them to know.

SEO has also been essential to their marketing strategy. They’ve optimized their site to include keywords related to their products and niche, which has let them rank highly across different search engines. Their combined advertising tactics have been highly effective in building the brand, as the company now sees over 200,000 unique visitors on average to their website every month.

The company stocks all their products in the US, and ships between 150 to 200 orders a day, depending on the season. They have also recently diversified their sales channels to include Amazon and eBay, giving them access to millions of new customers on both platforms. While these additions are recent, sales have quickly begun to multiply on both.

Thanks to their regular surveys, they have a clearer idea of what their customers would like to see in the future, such as print on demand t-shirts and other apparel. These new products, along with other ideas generated from customer feedback, will let the company diversify their product line, and better appeal to their consumer base.

Their three part-time customer service workers handle all customer inquiries, leaving the owner themselves to work only 20 hours per week on the business. These hours are spent focusing on marketing, ads management, inventory, ordering, and editing videos, making for a highly turn-key business. If this splendid acquisition interests you, then contact Website Closers today to learn more.

This eCommerce Brand is Represented by:

Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2772

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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