Branded Product Manufacturer of Specialty Tools

Not Disclosed, MI

West Michigan


Asking Price: Annual Revenue:
Not Disclosed $6,300,000

Manufacturing: Furniture, Fixtures Manufacturing


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RE: Branded Product Manufacturer of Specialty Tools Broker: Seller of Business
License #: 6505349567
Owner Financing is Available!

Quick Facts

Asking Price: Not Disclosed
Annual Revenue: $6,300,000
Net Profit: $940,449
Cash Flow: $1,500,000
Total Debt: $68,000
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1908
Employees: 6
BBN Listing #: 184823188
Broker Reference #: NVC2201

Email or Print Listing

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Business Overview:

This Company manufacturers a specific type of tool and sells it under its own trade name mostly online across the United States, wholesale and retail. The Company represents a successful blending of the old and new. Its well-recognized brand name dates back to the Company’s founding more than a hundred years ago, yet sales today are mainly through the most modern method –e-commerce. About 75% of sales come through Amazon and Big Box hardware and home improvement stores while 25% are direct sales to individuals, distributors, companies, government and schools. In addition to its longevity in the market, the Company distinguishes itself through customer service, quality and competitive pricing. The Company formerly manufactured its own products domestically, but now outsources that manufacturing overseas while still retaining ownership of its patterns. It maintains some 100 active customers, some of whom have been with the Company for decades. The current owners are looking to retire and are willing to assist new owners through a reasonable transition period, with the length and compensation to be negotiated.

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Property Features and Assets:

The building has 27,000 square feet of warehouse space and 3,000 square feet dedicated to office use.

Market Competition and Expansion:

The Company’s prices are on the lower end compared to its competition. The assumption is that under the Company’s essentially direct-to-consumer model, the buyer is always looking for the lowest cost. That same philosophy serves the Company when buyers request bids. The estimated bid win rate exceeds 95%. Prices were last raised in 2018/2019 depending on account. Presently the Company is implementing price increases across all accounts and should complete by end of Q1-2021. The Company does not attend trade shows or conventions, choosing instead to focus its marketing budget on pay-per-click online advertising, videos, and its website.

Reason for Selling:

Owner wants to retire.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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