Chicken Restaurant - Absentee Owned

Business Overview:

Chicken restaurant founded in 1967 that has grown from a small roadside chicken joint into a beloved regional chain known for its crispy chicken and signature sauces. The brand quickly expanded throughout Texas and neighboring states, establishing a reputation for quality, freshness, and friendly service. Over the decades, the chicken restaurant has continued to innovate its menu while maintaining a commitment to family values and community involvement. Today, with over 180 locations across the southern United States, it remains a staple for families seeking delicious, Southern-style comfort food.

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Market Competition and Expansion:

Marketing primarily handled by the corporate team, which ensures consistent brand messaging and promotional campaigns. However, our role at the store level is to execute these initiatives flawlessly. We ensure that all marketing materials, such as banners and promotional signage, are displayed prominently and in accordance with the guidelines provided. Additionally, we make sure that the in-store promotions align with local TV and radio spots, ensuring synchronization across all platforms.

Reason for Selling:

The reason for selling is that, as operators of multiple businesses, we want to refocus our efforts on e-commerce, where our core team has more expertise and where we see a higher return on investment. By concentrating on e-commerce, we can leverage our strengths and better capitalize on opportunities in that space

Additional Details:

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