SBA Pre-Qualified Collectible Toy ECom Company

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified Collectible Toy company with one of the strongest customer followings in the Specialty Action Figure and Collector-Robot verticals. This 15-year-old eCommerce Website has grown into a dominant destination for collectors who want early access to new releases, imported models, limited editions, and rare hard-to-find pieces. With more than $1.55 million in active pre-order revenue already secured, this company operates at a scale unmatched by most competitors in its segment. Its loyal customer base continues to grow, with thousands depending on this storefront as their primary source for new waves, exclusives, and premium collectibles.

This opportunity is SBA Pre-Qualified, offering Qualified Buyers the ability to acquire the business with as little as 10% down, financed over a full 10-year amortization schedule at competitive rates. That level of lender confidence speaks to the company’s consistency, its stable cash flow history, and its documented operational maturity.

Customers spend decisively in this category, with an average order value of $187 and a highly engaged collector community that consistently returns for new inventory drops and future releases. A major strength of the company is the depth and breadth of its catalog. The revenue stream is supported by a rotating roster of 400–500 preorder items that secure revenue months in advance. Their preorder pipeline, which currently accounts for more than $1.5 million in locked-in demand, enables precise inventory forecasting and predictable sales cycles. Exclusive agreements with key distribution channels restrict competing sellers from listing the same products, allowing this business to dominate traffic on high-demand SKUs and maintain strong margins that now average 43%.

Customer loyalty in this niche is exceptionally high, and this company’s retention metrics stand out even among top-tier specialty retailers. More than 3,000 customers spend over $900 annually, with many surpassing lifetime totals of $6,600. The brand’s most committed segment boasts a remarkable 97% retention rate; a figure rarely found in eCommerce and almost unheard of in collectible retail. This strong customer connection is reinforced through consistent communication, reliable preorder management, and a reputation for securing products other U.S. sellers cannot source.

Key Valuation Points
• SBA Pre-Qualified
• 15+ Years in Business
• Largest U.S. Platform for Transformers Toys
• 43% Gross Margin
• $1.6 Million Preorder Revenue
• 44% Repeat Customers
• 100,000 Active Monthly Visits
• $187.41 Average Order Value

Operations run with impressive efficiency. The owner dedicates only 5–8 hours per week to high-level oversight, supported by a Director of Marketing who manages acquisition strategies and a Freight Coordinator who oversees supplier communication, international logistics, and product movement. A national 3PL handles all fulfillment, eliminating the need for warehousing staff while ensuring fast, accurate delivery. Contractors assist with customer support, backend operations, and catalog maintenance, enabling a streamlined structure that is simple for a new owner to assume.

The business also benefits from a long-standing presence at one of the largest entertainment conventions in the United States, an event with more than 130,000 annual attendees. Their 30' x 10' exhibit space is already approved for transfer to the next owner and includes preferential placement, guaranteed lodging arrangements, and a reputation that earns recognition from attendees and organizers alike. This presence drives branding, customer acquisition, vendor relationships, and access to top-tier manufacturers—opening the door for additional shows nationwide.

Growth opportunities for a new operator are expansive. Buying deeper into high-margin, hard-to-acquire SKUs can drive significant resale value, as many items appreciate rapidly after selling out in other markets. With 95% of revenue currently generated inside the U.S., international expansion is a major frontier, especially as collectors in Europe, Asia, and Latin America search for American exclusives and imports. Marketplaces also represent meaningful upside: despite the company’s catalog strength, outside channels currently contribute only a small portion of sales. Expanding into “pre-owned” lines, boutique overseas toy brands, small-batch manufacturer exclusives, and curated collector kits would also align perfectly with customer demand. Retail expansion through storefronts in malls or brick & mortar stores—an increasingly popular model for collectibles—would unlock yet another channel with strong revenue potential.

With its powerful collector following, deep preorder pipeline, seasoned vendor relationships, and highly efficient operational setup, this business represents a rare acquisition opportunity in the specialty eCommerce world. A buyer stepping into this brand acquires a loyal, high-spending customer base, a defensible position in a thriving niche, and a clear roadmap for continued domestic and international expansion. Contact WebsiteClosers® today to discuss this exceptional opportunity and explore whether it aligns with your strategic acquisition goals.

WC 3894

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