Local Legend For Sale: Iconic Commercial Property

Business Overview:

Located just outside the historic gold-mining town of Julian, CA, this exceptional property offers a rare opportunity to own 7,256 square feet of versatile commercial real estate nestled within the scenic San Diego mountains. Situated prominently along the well-traveled State Highway 78, this property provides excellent visibility and convenient access, drawing locals and tourists year-round. Currently home to Heroes Wood-Fired Pizza, a beloved and thriving business established in 2001 and included in the sale, the property features striking barn-style architecture accented by custom artwork from internationally acclaimed artist James Hubbell. With its expansive footprint, prime location, and ample infrastructure, this property presents significant potential for creative redevelopment or continued success as a hospitality destination.

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Property Features and Assets:

Situated on nearly 5.54 acres of prime real estate, located three miles west of Julian. This property is zoned with a combination of C36 General Commercial and A70 Limited Agricultural. The C36 zoning allows for general retail sales and services within buildings, with some outdoor uses potentially permitted by use permit. Meanwhile, the A70 zoning is designated for limited agricultural uses, including crop production and certain animal agriculture activities, providing flexibility for both commercial and agricultural development. The property boasts two stand-alone buildings, housing the restaurant and bar with ample space for events, and upstairs office space and two-bed, one-bath apartment. Heroes is part of the vibrant Wynola area, which has become a destination, offering attractions like the Julian Hard Cider tasting room, Julian Farm & Orchard, and Mom’s Pies. Visitors flock to the area year-round, especially during Julian’s famous apple-picking season, which runs from September through January.

The property is easily accessible via State Highway 78, a popular route for car clubs, motorcycle enthusiasts, and recreational drivers. With large parking for over 250 vehicles, including RVs and horse trailers, Heroes provides convenient access for guests. The ample space is often used to accommodate visitors during busy periods when parking in town is scarce.

Furthermore, the restaurant enjoys high-quality, reliable water via the private water well, efficient effluent systems with private on-site septic system, and reliable utilities with a back-up generator, ensuring smooth operation year-round.

Heroes’ Unique Offerings

Heroes Wood-Fired Pizza is not only known for its incredible wood-fired pizzas but also for its diverse menu featuring custom-created burgers, fresh salads, and other mouthwatering dishes. Their burgers are made to order with various toppings, allowing guests to create the perfect combination, paired with crispy fries or onion rings. Additionally, the salads are thoughtfully crafted with fresh ingredients and unique dressings, providing a flavorful and healthy alternative. Heroes also offers a selection of other tasty items, ensuring there’s something for everyone to enjoy in their warm and welcoming setting.

Full-Service Bar and Entertainment Venue

Heroes includes a full-service bar, with a Type 47 liquor license and a capacity for 50+ people. The bar area, designed with a custom-built art piece by James Hubbell, offers a comfortable and rustic setting for patrons to enjoy craft drinks and live music. The venue has established itself as a top music destination in the area, regularly hosting performances by singer-songwriters and musicians from various genres, including country, blues, rock, and folk. The music calendar is often booked months in advance, and the venue also features special events and sports broadcasts.

Private Events and Expansion Opportunities

With the ability to accommodate over 200 people, Heroes is an ideal location for private events such as weddings, rehearsals, birthdays, and community gatherings. The bistro room, which can host up to 35 people, is perfect for more intimate, upscale events or could be used to launch a new restaurant concept. Additionally, the spacious backyard garden area, complete with a large stage, is perfect for hosting large outdoor events, adding even more versatility to the property.

Market Competition and Expansion:

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Expansion and Growth Potential

Since its opening, Heroes has enjoyed steady growth, and the property holds numerous opportunities for further development. The ability to host more events, expand its dining space, and explore new restaurant ventures provides a solid foundation for continued success. With a strong reputation built on great food and exceptional service, Heroes is poised to remain a staple of the Wynola and Julian communities for years to come.

Reason for Selling:

Owner Retiring. Kindly ask the seller for more information.

Additional Details:

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