Complete Home Interior Design and Decor

Not Disclosed, VA

Hampton Roads


Asking Price: Annual Revenue:
$799,850 $1,561,242

Retail: Home Furniture & Furnishings


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RE: Complete Home Interior Design and Decor Broker: Frank Chebalo

Quick Facts

Asking Price: $799,850
Annual Revenue: $1,561,242
Net Profit: Not Disclosed
Cash Flow: $261,838
Total Debt: Not Disclosed
FF&E: $102,803
Real Estate: Not Disclosed
Year Established: 2000
Employees: 3
BBN Listing #: 16494955
Broker Reference #: 2007-16949

Email or Print Listing

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Business Overview:

A one-stop shop for your home decor needs. Guests can count on the knowledgeable and friendly professionals at this great store to coordinate decorating projects from start to finish. A Gallery Dealer of Hunter Douglas window treatment products, their lines make up roughly half of the business. However, this store offers significant flooring, furniture, and accessories solutions, as well. Their distinctive services include creative design advice, top of the line product lines, measuring, and experienced installation.

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Property Features and Assets:

The store is the sole occupier of a stand-alone commercial building in the midst of an urban setting. Its exterior is well-maintained with exceptional outdoor lighting and lovely landscaping. Situated at an intersection on a main thoroughfare and close proximity to an interstate and all additional main roads within the area, this location is exceptional for easy customer access. The Showroom (about 2,300 square feet) is beautifully decorated and includes Hunter Douglas window treatment displays, as well as furniture/fixtures displays, a carpet center and staged room displays. An additional 1,200 square feet of storage area is ideal for receiving ordered product, staging deliveries, and storing additional inventory. The current lease is good for an additional 3 years, and the building owner has shown a willingness to extend lease options. All displays will transfer with a purchase of the business. Assets = $133,159

Market Competition and Expansion:

Competition - There are only a few companies that compete in this store's market – most are side-jobbers or designers who do it themselves. The store has name recognition in its region, has long-standing relationships with all major vendors, and provides impeccable service from start to finish for those looking for quality and professional design service. The store offers many design facets - window, paint, flooring, accessories and more! Industry - According to IBISWorld, the Window Treatment Industry is a $1.8 billion dollar industry with an estimated growth rate for the next five years of 0.4% annually. Retiring and relocating Baby Boomers and rising home ownership rate among millennials are currently the most significant factors contributing to increased demand. The consumer confidence index rating is on the rise as we exit the pandemic that has wracked our economy for the past 2 years. Expected increases in the per capita disposable income level – anticipated to rise 1.5%, annually, as we get more people back to work – is also expected to bring more spending in the window treatment industry. The tough competition lies within the budget market - the custom portion of the business continues to be strong and resilient - as evidenced by the very strong numbers posted by custom design businesses throughout the pandemic. According to IBISWorld, the Window Treatment Industry is a $1.4 billion dollar industry with an estimated growth rate for the next five years of 0.5% annually ($7 million). Retiring and relocating Baby Boomers and rising home ownership rate among millennials are currently the most significant factors contributing to increased demand. The consumer confidence index rating is on the rise as we exit the pandemic that has wracked our economy for the past 12 months. Expected increases in the per capita disposable income level – anticipated to rise 1.5%, annually, as we get more people back to work – is also expected to bring more spending in the window treatment industry. Currently, retail sales are handled by the owner and commercial sales are handled by the owner's spouse. Additionally, they have only 1 other full-time store help and one part-time labor help. And yet, the store is incredibly successful. An entrepreneur that looks to add strategic staff (sales, admin, installation) could drive this business into dramatic growth. Or, if it is preferred, the current operations style might be maintained to provide a generous profit margin to someone looking to expand their existing interior design business.

Reason for Selling:

Owner has decided it is time to retire!

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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