A leaders in creation and media placement

Not Disclosed, CA

Direct Response TV Agency

Asking Price: Annual Revenue:
Not Disclosed $2,100,000

Technology: Communications & Media

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RE: A leaders in creation and media placement Broker: David Tobin

Quick Facts

Asking Price: Not Disclosed
Annual Revenue: $2,100,000
Net Profit: Not Disclosed
Cash Flow: $464,000
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1987
Employees: Not Disclosed
BBN Listing #: 239320804
Broker Reference #: Not Disclosed

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Business Overview:

You can own a direct response TV agency that is one of the pioneers and market leaders in the creation and media placement of infomercials–having created campaigns for 540 clients in 40 industry categories while winning every major award in the industry. For three decades, they have created results-driven campaigns for Fortune 500s, start-ups, ad agencies, PR firms, and non-profits worldwide. They developed proprietary “script to screen” solutions that provide their clients with cost-effective ways to get their products and services in front of millions of potential customers. They create content and distribute it to over 20,000 paid and earned media outlets, including national cable and satellite networks, airlines, talk shows, magazines, newspapers, and social media outlets.

The company’s business model is structured to help assure profitability–having made money every year for 32 years. The company is a virtual agency run from the founder’s home in Los Angeles. They do not need to maintain an expensive staff or many fixed overhead expenses because they have long-term relationships with award-winning producers, directors, writers, editors, and publicists who are utilized as needed. In addition, they have strategic alliances with media planning and media buying agencies that specialize in the placement of direct response advertising. The business can be relocated and run from anywhere in the world.

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Market Competition and Expansion:

The company’s brand, experience, portfolio, and industries served offer the acquirer opportunities for growth. Almost every new business opportunity comes from referrals, SEO, and lead generation sources. They maintain the top, or near top, Google ranking in 19 industry categories and have over 30,000 LinkedIn followers. They have hundreds of case studies and client testimonials–and a portfolio of over $6 billion of DRTV results to promote. Most of their client engagements are sold via video conferencing without the expense of outside sales calls.

Additional Details:

  • The property is leased.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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