Established CrossFit Gym In Affluent Austin Market

Business Overview:

Own a well-established, coach-led CrossFit affiliate in an affluent part of Austin, one of the country’s fastest-growing metro areas. Over the past several years this gym has built a loyal community of roughly 150 members and a reputation for exceptional coaching, backed by a perfect 5-star Google rating with more than 100 reviews.

The membership is the kind every gym owner wants: mostly professionals, entrepreneurs and parents aged 35 and up, largely from households earning $200,000 or more and living within about 10 miles. Recurring membership dues of about $281,000 a year make up the large majority of revenue. Roughly 80% of members are on autopay, and fewer than 1% of billings fail.

The business is built to run without the owner on the floor full-time. A team of certified contract coaches delivers classes, an automated follow-up system books new leads into a free class, and about 80% of prospects who attend a first class join. The owner coaches only 9–12 hours per week today. A buyer who wants to coach can capture significantly more cash flow: 2025 SDE for an owner who fills the coaching role was approximately $143,000.

The highly visible, approximately 3,600 sq. ft. facility offers ample parking, a well-equipped Rogue and Concept2 training floor and recovery amenities, and a sublease tenant adds income. Peak utilization runs 60–70%, leaving clear room to grow without more space.

Marketing spend is minimal today, members accepted the last price increase without issue, and first-half 2026 revenue is up over the prior year. This is an ideal opportunity for a CrossFit coach ready to own, or an owner-operator who wants an established brand and community in a growing market. Qualified buyers will receive the Confidential Business Report after signing an NDA.

Contact the Seller:

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Property Features and Assets:

Leased, approximately 3,600 sq. ft. stand-alone facility with high visibility, ample parking, restrooms and a shower. The lease runs through December 2027 and the landlord has indicated openness to an extension. All-in rent is approximately $5,650 per month.

Market Competition and Expansion:

Competition: Competition includes big-box gyms and a small number of other CrossFit affiliates. The business stands out on coaching quality, personalized programming and a tight-knit community, which drive most new members through referrals and a perfect online rating.

Growth and Expansion: Invest in paid marketing (current ad spend is only a few hundred dollars a month against an ~80% trial-to-member conversion rate); build coach-delivered personal training and small-group programs; add HYROX-style and specialty classes to fill open capacity; revisit pricing, last raised in 2023; reactivate former members through the ~2,000-contact email list; or add a second location in the growing Austin market.

Reason for Selling:

Owner is growing his family and is ready for the next phase of life. Kindly ask the seller for more information.

Additional Details:

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