Crumbl Franchise Portfolio – Three Locations, Tampa Bay / Central Florida

Business Overview:

Established, operating three-location Crumbl Cookies franchise portfolio in the Tampa Bay / Central Florida market, offered together as a single transaction. Combined FY2025 revenue of $3,722,530 with $819,826 in Seller's Discretionary Earnings (21.1% SDE margin). Crumbl is one of the fastest-growing dessert franchise concepts in the country, with 1,100+ locations nationwide and Florida ranking among its top three states by store count. The brand's mobile app — top 10 in the Apple App Store's Food & Drink category, 4.9 stars across 5.6M+ ratings, 25M+ lifetime downloads — drives loyalty and weekly “flavor drop” traffic without reliance on local paid marketing. All three locations run on a lean, part-time labor model with shift-lead management. Owner involvement is full time overseeing a store and handling food ordering, payroll approval, and manager check-ins across the portfolio. Structured as an asset sale, transferable together to a single buyer with franchisor approval. Buyer should have food management and P&L experience, along with a passion for the guest’s experience. Facilities & Assets Stores were opened in 2020, 2022 and 2023. Three leased retail locations total approximately 4,700 combined square feet and are situated in high-traffic retail centers anchored by national retailers. Leases in place with renewal options at each site. Sale includes FF&E, inventory and franchise rights at each location. Market & Competition Crumbl has grown to over 1,100 U.S. locations plus additional units in Canada, Puerto Rico, and Mexico. Each location in this portfolio is well-spaced from the nearest existing Crumbl store, supporting protected trade areas within a dense, high-growth Central Florida market. The brand's app-driven ordering and loyalty program provide a built-in demand engine independent of local advertising spend. Growth & Expansion All three locations have signed the Crumbl systemwide beverage agreement (Dirty Sodas, Coolers, and Chargers) and are awaiting installation. FY2025 financials reflect zero contribution from this channel. A buyer steps into immediate incremental, high-margin ticket growth across the entire portfolio upon installation.

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