Industry Focused Digital Marketing – Home Based!

Los Angeles, CA
Los Angeles County

Asking Price: Annual Revenue:
$250,000 $343,016

Services: Advertising & Marketing

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RE: Industry Focused Digital Marketing – Home Based! Broker: Ryan Clark

Quick Facts

Asking Price: $250,000
Annual Revenue: $343,016
Net Profit: $143,321
Cash Flow: $143,321
Total Debt: Not Disclosed
FF&E: $5,000
Real Estate: Not Disclosed
Year Established: 1998
Employees: 4
BBN Listing #: 36964929
Broker Reference #: AccDig

Email or Print Listing

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Business Overview:

This industry focused digital marketing company solely focusses on a single
professional service provider in a major industry whose professionals, though typically
sophisticated, are often ill-equipped to manage all things marketing related. The
company’s niche has helped to make it a ‘go to’ resource for all things digital
marketing, including websites, search engine optimization (SEO), social media
management, website security, content creation, training and more. This one stop shop
provides a convenient solution for those who take company in this provider’s digital
marketing know-how coupled with expertise and credibility in their industry.
The company boasts a remarkable book of recurring revenues. This is comprised of
nearly 150 clients who subscribe to their 4 website packages, which range in price
from $60 to $160 per month, or over 230 that subscribe to their add-on services such as
SEO, social media management, newsletters, pay per click programs or other forms of
advertising management, and more! Due to their homogenous client base they have
been able to develop industry specific best-practices, as well as streamline many of
their processes (e.g. draw from their 20 WordPress based design templates).

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Property Features and Assets:

This virtual business may be located anywhere. The staff are located in California and Ohio, with clients in the U.S. and Canada. The owner has invested a great deal of time over many years developing extensive procedures, an optimum workflow, well-trained and high-performing employees, and a set of tools that produce a high-quality product through a very efficient process. A significant amount of time has also been spent on continual upgrades in both hardware for speed improvements and software to stay current. The owner is forward-thinking, in the area of SEO for example, all client sites are ready for Google’s “page experience” update. All of the necessary assets will transfer in a sale, with minor practical exceptions due to the company’s evolution and multi-faceted overall operation.

Market Competition and Expansion:

This business has grown out of an industry focused consulting agency, which allows it to gain immediate credibility with their client base. As a result, they have now created an entrenched market position and critical mass of clients that make it difficult for industry entrants to compete with. Although this agency has gained great industry traction, they have approached the business from the standpoint of becoming a trusted industry resource, as opposed to becoming the most profitable operation possible. Of course, there is great merit in the approach as they are customer embraced and have amasses a loyal follow as a result. On the other hand, they are now be positioned to potentially adjust pricing and the depth of their offerings to cater to their full-service clients in the manner that may more closely emulate that of a traditional industry agnostic digital marketing agency. As a result, the agency may choose to increase its ‘breadth’, in terms of its overall offering menu, or it may increase its ‘depth’ by focusing on greater market penetration.

Reason for Selling:

Partial Retirement / Simplification.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

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