Digital Marketing & Lead Generation Agency

Business Overview:

WebsiteClosers® presents a 12-year Digital Marketing and Lead Generation Agency serving the U.S. insurance market. This company helps advertisers acquire high-intent consumers through performance-based lead and click campaigns. Their owned media operation attracts approximately 650,000 unique visitors each month, while 100% of their traffic comes from owned-and-operated sources rather than an affiliate program. The business continues to report year-over-year revenue and SDE growth, supported by repeat advertiser demand and a proven traffic generation model.

Significant seller financing will be considered for Qualified Buyers.

Key Valuation Points
• Seller Financing Available
• 12-Year-Old Business
• 650k Monthly Unique Visitors
• 90% Revenue from Email Marketing
• $100k-$250k Annual Contract Size
• Proprietary CRM & Marketing Platform
• 2,000,000 Email Contacts
• $200B Insurance Industry Potential
• 4 Million B2C Email Records

Advertiser budgets can range from $100,000 to $250,000 per year, with most new relationships coming through direct contact and referrals. The company also maintains a B2C database of more than 2 million consumer records that continues to grow daily and supports ongoing campaign traffic. Their website, custom CRM, email marketing platform, social media accounts, email lists, and related marketing and sales materials are included in the acquisition. The proprietary CRM supports campaign decisions and performance tracking, while the in-house email platform manages data and campaign delivery.

A compact in-house team fully manages the business, covering technology, campaign strategy, paid media, data analysis, web development, and client management. Daily work includes campaign planning, data acquisition, performance tracking, revenue reporting, system updates, and communicating with advertisers. The operation is self-sustaining and requires no working capital. Their mobile-friendly website publishes new insurance content 1–2 times each week and is supported through cloud hosting. No owner-only skill is required to operate the company, and the seller is willing to remain involved at a high level after closing.

Growth opportunities include hiring an experienced insurance salesperson to secure larger direct advertiser budgets, expanding further into health and Medicare insurance, and entering related markets such as home warranties and consumer lending. A buyer could also add Google PPC, build a stronger organic presence across major social platforms, and form a dedicated multimedia team to support video and social content. Developing a call room for inbound and outbound warm transfers would add another service and revenue stream using the company’s existing traffic and consumer data.

The current owner is open to providing post-acquisition support, ensuring a smooth transition and ongoing success. This opportunity is ideal for buyers looking to capitalize on a well-established, profitable digital marketing company poised for significant growth. Contact WebsiteClosers® today to explore this exciting business opportunity!

WC 4093

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