Home-Based Direct Mail Advertising Business

Business Overview:

This home-based direct mail advertising business provides high quality offers to select households. This business is perfect for an ambitious person with a strong B2B sales background. The business focuses on obtaining home improvement, service industries, health and wellness, retail, restaurant, and other businesses for the mailers, as the high return on investment makes these businesses dependable long-term advertisers. Training and ongoing support is provided by the franchisor, with design and production support available as well. >>

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Property Features and Assets:

This is a national franchise which began operating in Utah in 2000. The current owner took over in 2012. Since that time, the owner has been able to build a strong base of repeat clients and has increased the number of editions as well as expanding geographic coverage. This has led to better results for clients and more profit for the owner. In 2022, the owner sold the business, but unfortunately the new owner was not able to operate the business successfully. The franchisor reached out to the current owner to take over the Utah operations in late 2023. Revenue and profitability in 2024 have recovered to prior levels.

Market Competition and Expansion:

While there are other direct mail advertisers who send coupons to homes, this franchise has differentiated itself by focusing on premium priced offers to higher income single-family households (mass affluent), with an elegant upscale presentation in the mailers. This means low turnover and many long-time repeat clients.

The business experienced strong revenue growth in 2021 as the owner increased geographic coverage and sent out an additional mailing. The mailing zones were revised in 2024 to allow better targeting. The purchase includes rights for all of Utah, so there is growth potential in Southern Utah as well as restarting the Utah County publication. A new owner could increase profits by increasing the number of businesses per mailing, further geographic expansion, fine-tuning the demographic filters, and considering adding a part-time or full-time salesperson to execute on a growth strategy. Other potential new revenue streams include solo mailings and new homeowner flyers.

Reason for Selling:

Additional Details:

Relevant Links:

• View more Utah businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker