DTC Streetwear ECom Brand | 51K SocMed Followers

Business Overview:

SellerForce® presents a growing DTC streetwear brand that has proven strong demand in under a year of operations. Launched at the start of 2024, the company grew revenue from $69,000 to $564,000 in their first year, validating both its product concept and go-to-market execution. With about 9,900 customer orders completed and lifetime revenue surpassing $600,000, the brand has already demonstrated repeat purchasing behavior in a category known for volatility.

This business operates on an always-in-stock, restock-first model built around high-performing hero SKUs. Instead of relying on hype-driven, limited drops, they focus on proven designs that can be reordered and scaled. Core inventory typically turns every 30-45 days, allowing capital deployed in inventory to translate into predictable top-line growth. Their average order value sits at approximately $62, with a customer lifetime value of $69.14, providing clear visibility into buyer behavior and unit economics.

The company has built a highly monetizable owned audience, reducing dependence on paid media alone. Their SMS list includes 18,065 subscribers, with 1,533 added in the past 90 days. Additionally, the brand maintains 51,300 Instagram followers, giving buyers direct access to a sizable, engaged community. Email marketing and SEO remain largely untapped, creating immediate opportunities to expand margins and diversify traffic acquisition. With over 100 designs primed for launch, the brand employs a streamlined inventory system with periodic restocks to ensure optimal product availability.

Key Valuation Points
• $600,000 in Lifetime Revenue.
• 9,900 Orders.
• 51.3K Instagram followers.
• $62 Average Order Value.
• 9.3% repeat customer rate.
• $69.14 Lifetime Value
• 15 Active SKUs
• 18K+ SMS List
• 40+ Unreleased Designs.

Operations are lean and transferable. The owner currently works 10-20 hours weekly and has no full-time employees. Supplier relationships are established overseas, and all designs and creative assets are owned by the company. With 10-15 active SKUs at any given time and more than 100 unreleased designs ready for launch, the incoming buyer steps into a brand with a structured expansion pipeline already in place. This business has also avoided material disruption from recent U.S. tariffs despite overseas manufacturing, with no meaningful impact to landed costs or margins reported. That stability in cost of goods supports consistent pricing and protects profitability.

The growth path is clear. Scaling inventory depth on proven SKUs, increasing paid acquisition with consistent stock availability, expanding lifecycle monetization across SMS and repeat purchase flows, and launching a structured SEO strategy would materially increase revenue. Because the infrastructure is already built and documented, additional capital and disciplined marketing execution can push this brand into its next phase of scale.

For a buyer seeking a culturally aligned apparel brand with validated traction, strong early revenue growth, controlled operations, and multiple clear expansion levers, this opportunity offers a rare entry point into a high-demand segment with real momentum already in place. Contact SellerForce today to explore this exciting opportunity and secure your place in the thriving streetwear market.

SF614

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