Amazon FBA ECom Brand | Health & Personal Care

Business Overview:

WebsiteClosers® presents an 11-year Amazon FBA eCommerce Brand built around dependable, everyday health and personal care products that continue to draw strong demand across North America. This operation has grown around a simple model: high product quality, lean operations, and a steady Amazon engine that drives most sales with minimal manual effort. The brand runs on a tight, automated supply chain supported by long-standing Chinese manufacturing partners, low MOQs, and a fulfillment network that keeps orders moving quickly across the U.S. and Canada. Their setup allows a buyer to step into a business that already knows how to run cleanly, predictably, and steadily, even with minimal oversight.

The product line comprises 18 parent ASINs, with about 60% eligible for HSA/FSA, which opens the door to a much wider spending pool once properly activated. Customer trust is one of the strongest markers here, supported by more than 35,000 verified reviews averaging 4.7 stars and a current conversion rate of 9.03% on Amazon.

These numbers indicate a well-positioned brand that converts at a higher rate than many category peers, even without significant external marketing. The fulfillment structure is just as steady, with inventory flowing through multi-region 3PL hubs in California and Ontario. Automation covers everything from inbound logistics to returns, keeping operating costs low and freeing the brand from day-to-day hands-on management.

Key Valuation Points
• 11-Year-Old Brand
• 93% Sales via Amazon FBA
• 60% HSA/FSA Eligible SKUs
• Lead Times: 45-90 Days
• $3.55 Customer Acquisition Cost
• 77% Gross Margin
• 22,500 Email List
• 35,000 Verified Reviews (4.7+ Star)

While the brand has a sizable email list of more than 22,000, it has not run retention or lifecycle campaigns. That gap offers immediate room for gains, especially since the core Amazon engine is already proven. Other channels, such as Shopify, Walmart, and emerging B2B, exist but remain lightly touched, leaving clear room for expansion.

The business is poised for expansion, with substantial opportunities to expand its presence on platforms such as Walmart and Target while enhancing its DTC sales. Additionally, the brand has a substantial email subscriber base that remains largely underutilized, offering immense potential for customer engagement and retention through lifecycle email campaigns. Efficient operations, combined with long-standing partnerships with co-manufacturers and advanced logistics solutions, deliver competitive pricing and scalability, making this an attractive acquisition target.

For potential buyers, this company represents a compelling opportunity to capitalize on an established brand with a proven track record and significant growth potential. The business is well-positioned for a seamless ownership transition and offers substantial opportunities for expansion and diversification of revenue streams.

Contact WebsiteClosers® today to explore this outstanding opportunity in the health and personal care market.

WC 3879

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