SBA PreQual ECom Brand | Residential Water Filters

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified eCommerce brand focused on Household Water Filtration products, serving a growing consumer demand for cleaner drinking water and healthier homes. This 10-year brand has developed a large catalog of filtration solutions that address common contaminants in tap water, offering customers a simple, affordable alternative to bottled water. Their product lineup spans refrigerator filters, under-sink filtration systems, faucet filters, shower filtration products, and other household water purification solutions designed for everyday use.

This business is SBA Pre-Qualified, providing Qualified Buyers with an opportunity to purchase this business with as little as 10% down, with the balance of the SBA Loan amortized over an entire 10 year period, all at highly competitive interest rates.

The company has built a strong presence in the home filtration category while maintaining a reputation for reliability and product quality. Their Amazon storefront maintains an impressive 99% seller rating. With their product catalog of 120 SKUs, the brand has positioned themselves to serve multiple filtration needs across kitchens, bathrooms, and appliances. Their most successful product families have helped anchor the brand’s visibility in the category, with one flagship product group responsible for 26% of sales.

The business operates with a straightforward, proven model centered on direct-to-consumer eCommerce sales. Products are manufactured exclusively for the company under their private-label brand and sourced from established overseas suppliers. Most products originate from Thailand, while production is coordinated through partners in China, allowing the company to maintain a consistent supply while keeping costs competitive. This sourcing structure has supported stable inventory flow while enabling the brand to expand their assortment of compatible replacement filters across multiple appliance models.

The owner spends roughly 20 hours per week managing the business, focusing mainly on advertising oversight, inventory planning, and listing updates. A small team supports the day-to-day operation, including roles dedicated to logistics, accounting, and listing management across locations in the United States, the Philippines, and Israel. The company typically maintains $500,000 and $700,000 in inventory, depending on seasonal demand. Inventory turnover has improved from 90 days historically to approximately 60 days today, demonstrating strong demand for the company’s products and disciplined supply chain management. Orders are placed monthly, and most products follow a 90-day production-to-delivery timeline before arriving at Amazon fulfillment centers.

The current owner believes the next stage of growth can come from expanding the company’s reach beyond its current sales channels. The brand’s website has not yet been heavily optimized for conversion or marketing, leaving clear room for stronger direct-to-consumer engagement. Additional marketplace expansion also presents a strong opportunity, particularly on platforms such as Walmart and other online retail channels, where filtration products continue to gain traction. Product expansion also remains an open opportunity. With existing manufacturing partners and experience developing filtration systems across several categories, a new owner could introduce additional products within the broader home water treatment market. The current catalog already touches several household filtration categories, making it straightforward to expand into adjacent filtration products while maintaining brand consistency. The business has an established market presence, coupled with its efficient operations and growth potential. Contact WebsiteClosers® today to seize this opportunity and become part of a flourishing industry.

CODE NAME: ASTG AG

WC 3958

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