9-Year ECom Brand | Period Underwear, Swimwear

Business Overview:

WebsiteClosers® presents a rare asset acquisition opportunity in the Women’s Care eCommerce space. This nearly 10-year-old brand was built around a strong message, removing the discomfort and stigma tied to first periods and bladder leaks, and grew into a trusted name among parents of pre-teens and teens. What began with a single line of period underwear and swimwear expanded into a fully branded product range backed by proprietary designs, patents, and a loyal customer base. With over $15 million in lifetime sales and more than $2.5 million in inventory ready for sale, this offering is designed for a buyer seeking to enter a proven category with room to scale.

Their standout products, including uniquely designed Period Underwear and the pioneering Period Swimwear, demonstrate the brand's commitment to addressing diverse needs with patented technology. With more than 45% of buyers coming back to purchase again, loyalty has never been an issue. The company operates primarily online, with the majority of its revenue generated from their strong eCommerce platform. And their average order value is $101, which makes them a go-to brand. All their inventory is managed in-house from their New York warehouse, highlighting their streamlined operations.

The assets are strong on their own with their fully branded inventory, IP rights, product designs, Shopify site, and Amazon Seller Central account, but the built-in audience is what gives this deal its weight. There are over 500,000 email subscribers, and the brand has a combined 170,000+ social media followers. Their blog continues to draw organic traffic, and the website is optimized for high-performing keywords across the feminine care category. Marketing spend was just under $250,000, with a significant portion allocated to lower-cost channels. The founder pulled back on ads to preserve cash, but demand still persists. A buyer could tap into this B2B channel immediately with a wholesale email program already set up.

Key Performance Indicators
• 9-Year-Old Company
• Works Directly with US Sourcing Company for all Products
• Fully Branded Products
• $101 Average Order Value
• Sales Peak in Summer
• Growing Wholesale Orders
• 500,000 Email Subscribers
• 45% Repeat Order Rate

Despite past financial constraints, the brand holds promising growth potential, particularly through the expansion of its wholesale channels and a renewed investment in digital marketing strategies. The company's existing strengths lie in their patented technology and strong brand equity, particularly among parents with younger children. Using these assets, a new owner could unlock additional opportunities for market penetration and revenue growth.

The current management structure includes a small yet effective team that ensures seamless operations and customer service. This streamlined approach, alongside a substantial inventory, provides a solid foundation for scaling the business. For a buyer with the resources and vision to invest in marketing and operational expansion, this brand represents a compelling acquisition opportunity in the feminine care market. This business is equipped for a seamless transition, offering substantial potential to expand its reach and enhance its market position. Contact Website Closers today to explore this exceptional opportunity in the feminine care industry.

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