ECommerce Brand | Botanical Wellness Products

Business Overview:

SellerForce® presents a DTC eCommerce brand focused on Botanical-based Wellness products. The business was founded in 2018.

Since then, it has quietly established a reputation for itself in the space, offering a collection of 8 proprietary products and a loyal customer base. Since their inception, the business has capitalized on the growing demand for plant-based products, using their well-designed eCommerce platform to reach a wide customer base across the United States.

With a streamlined operational model, the business is managed with remarkable efficiency, employing 1 contractor for essential tasks such as storage, packaging, and shipping, while the owners oversee operations with minimal time investment. All fulfillment runs out of Texas, while the owners are free to live and manage the business from anywhere.

Monthly profits have held steady in the $9,000 – $14,000 range for over a year. Last year alone, the company earned a net profit of over $78,000. It continues to generate reliable returns through organic traffic and repeat orders. No money is spent on ads. Every sale comes through word of mouth, SEO, and email campaigns.

With an average order value of $ 75 and a lifetime customer value of $200, buyers are loyal. Approximately 20% of customers return for more. The company’s product line has been streamlined to focus on the most in-demand items, with no extras or unnecessary items.

Social engagement is small but growing, with around 1,800 followers on Instagram. Despite doing no promotions, the brand continues to move products consistently. That shows a strong product market fit and clear demand.

The company’s strategic approach to growth is evident in its focus on expanding its online presence and marketing efforts. By enhancing SEO strategies and email marketing campaigns, the brand aims to increase visibility and drive sales. The business also sees potential in developing wholesale accounts and introducing apparel and merchandise offerings to diversify its product line. Additionally, participation in industry events and festivals is seen as a key avenue for increasing brand awareness and engaging with new customer segments.

The seller hasn’t pushed into paid media, wholesale accounts, or brand extensions. New ownership could take what’s already working and scale it through digital ads, affiliate deals, retail partnerships, or merchandise lines. There’s also untapped potential in in-person marketing festivals, events, and trade shows. As more states continue to open up to plant-based wellness products, demand is expected to grow. This business is already well-positioned to take advantage of that, and it doesn’t require a big team or complex systems to do it.

The brand is well-positioned to capitalize on the expanding market for hemp-derived products. By focusing on strategic growth opportunities and maintaining its commitment to operational efficiency, the business presents a compelling investment opportunity for those interested in entering this burgeoning industry.

Key Valuation Points

• 1800 Instagram Followers
• 20% Repeat Order Rate
• 7-Year-Old
• 5-Star Average Product Review
• 8 Proprietary Products
• 60% Amazon | 40% DTC
• Streamlined Operations with Only 1 Contractor.
• ~2 Hours/Week
• $200 Average Customer Lifetime Value.
• 100% Remote
• Scaling Opportunities

Increased Online Presence
• Develop Wholesale Accounts
• Utilize Influencer Marketing
• Establish Apparel and Merchandise Offerings
• Participate at Industry Events, Festivals
• Strengthen Customer Loyalty Programs
• Strategic Partnerships

Listing ID: SF504

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Additional Details:

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