20 Year ECommerce Brand In The Art Niche

Business Overview:

SellerForce® presents an eCommerce Brand that has been serving art enthusiasts since 2001 with their diverse line of gifts, apparel, accessories, and jewelry. They have over 800 SKUs that feature stylish art theming, with many products taking direct inspiration from the works of famous artists like Monet, Van Gogh, and Kandinsky. Their timeless art theming keeps their product sales stable and resistant against fashion and home décor trends, and, like many other e-commerce brands, their sales typically peak during the holiday season. They have an Average Order Value (AOV) of $58, a Repeat Customer Value of 18.29%, and a minimal product return rate of 4.4%: well below the average for many e-commerce brands, especially those that sell apparel products.

While they have been operating for over 2 decades, they have seen a recent growth surge, with their sales rising by 19%, their orders rising by 18%, and their first-time customers rising by 20%. Their marketing campaigns have also become more successful, with sales attributed to sag_organic being up by 351% and sales generated through email marketing being up 272%. Their sudden spike is in large part due to current ownership recently improving their SEO, updating their copyrighting, and refining their website to increase their organic page ranking.

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Property Features and Assets:

The brand attracts most of their new customers through organic marketing. They rank on the first page, and often the first three results, of Google search for many of their collections and products, giving them a steady stream of natural traffic. Current ownership also sends out email campaigns twice every week and occasionally posts on Facebook, Instagram, and Pinterest for additional engagement.

The demand for creative apparel and related products has been on the rise, with art immersion experiences and exhibits exploding in popularity and waves of new “art interest” social media groups and profiles being made by the day. A buyer could capitalize upon this growing demand by implementing a few choice scale opportunities. For instance, they could improve their existing marketing campaign by hiring a reputable marketing agency to run Google, Meta, and Pinterest ads, as well as post more frequently on their social media accounts for heightened engagement.

Market Competition and Expansion:

One piece of low-hanging fruit that the brand could implement would be to add more of the timeless products from their existing vendors to their SKU roster. They could also put all the inventory that the seller is currently fulfilling themselves into a fulfillment center and utilize their vendor’s DropShipping services for most of the jewelry lines, which would, in turn, make their shipment process much more efficient and allow them to stock higher numbers of products more easily.

This eCommerce veteran is a great choice for a buyer interested in exploring the growing art niche.

If you’re interested in learning more, please contact SellerForce for more information from our team of brokers today.

Listing ID: SF347

Additional Details:

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