Amazon FBA ECom Brand | Emotional Support Animals

Business Overview:

WebsiteClosers® presents a highly profitable eCommerce Brand with strong brand positioning in niche consumer segments, particularly within the Emotional Support Animal (ESA) category and holiday stocking stuffer market. With nearly $4 million in annual revenue and over $600,000 in earnings, this 4-year-old company offers a compelling combination of scale, defensibility, and growth potential.

The business operates with a lean, efficient structure that allows the current ownership to work as little as 5 to 10 hours per week, thanks to its full utilization of Amazon’s FBA infrastructure and a highly automated backend.

The product portfolio includes a curated mix of everyday and seasonal items, with top-performing SKUs such as chafing dishes, service dog vests, seasonings, jeep ducks, and tire markers. Many of these items are either private labeled or manufactured using exclusive molds and tooling, giving the brand a unique edge in highly competitive marketplaces. Products are sourced directly from factories in China and shipped straight to Amazon’s fulfillment centers, with occasional support from third-party logistics providers when needed. This streamlined operational model requires no warehouse, no employees, and very little customer service, making it an ideal acquisition for both strategic buyers and first-time business owners.

Key Valuation Points
• 4-Year-Old Business
• $4M Annual Revenue
• 15% Net Margin
• $600K Earnings
• 90% Sales through Amazon
• Proprietary & Private Label Products
• 99% Inventory via FBA

The company generates 90% of its sales on Amazon, where it maintains excellent search visibility and a loyal customer base. Walmart contributes the remaining 10%, with significant upside remaining across other untapped sales channels, including Etsy, eBay, and a branded Shopify storefront. Despite its scale, the business has not engaged in any formal marketing outside of a minimal Amazon ad spend, representing a major growth lever for a buyer with digital marketing expertise. Influencer campaigns, social media advertising, email marketing, and SEO-optimized landing pages could all be deployed to drive top-line revenue and diversify traffic sources.

This brand also benefits from strong seasonal performance, with many stocking stuffer SKUs achieving over 10,000 units in holiday sales without any paid advertising. Expansion into brick-and-mortar retail, as well as international marketplaces, offers further opportunities to scale. The business holds a patent on one of its leading SKUs and has a patent pending on another, with additional proprietary designs strengthening its position in the market.

This is a rare opportunity to acquire a turnkey eCommerce business with defensible assets, strong earnings, and clear paths to scale across digital and physical retail channels. 

WC 3780

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