Established Friendly’s W/Drive-Thru Rehoboth Beach

Business Overview:

Established Friendly’s w/Drive-Thru Rehoboth Beach, DE - On Busy Coastal Hwy!

“Just Minutes From Downtown Rehoboth Beach, Rehoboth Avenue & Tanger Outlets”

An iconic brand serving a mouthwatering classic American menu of signature entrees, burgers, sandwiches and hand-crafted specialty ice cream for over 90 years. A newly launched menu adds a dozen items, from melts to pastas to salads, plus new ice cream flavors. This full-service, family-friendly restaurant features an ice cream counter and spacious dining room serving breakfast, lunch, dinner and dessert. Dine-in, takeout, pickup, 3rd party delivery, online ordering, catering, make-your-own sundae kits, family meals and a new loyalty program create multiple revenue streams. Upgraded Revel POS system is cloud-based with server tablets and digital capabilities. 2026 YTD sales up! Since BRIX Holdings, a multi-brand restaurant franchising company, acquired the brand in 2021, Friendly’s has posted positive same store sales and rising digital mix, and reduced the ad fee to 2.5% to help franchisees combat rising food costs. Every meal is freshly made, pairing delicious new dishes and classic comfort foods with homemade ice cream in unlimited shapes, sizes and flavors. Corporate-owned location now seeking a franchisee to continue the momentum!

Contact the Seller:

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Property Features and Assets:

Prime out lot of Rehoboth Mall, a well-known shopping center anchored by Walmart, Michaels, West Marine, Grocery Outlet and Harbor Freight, along with Everyone Fitness, Nick’s Mini Golf, Popeyes, Wendy’s and Subway, creating a powerful daily draw! On US-1, Delaware’s premier resort-town corridor connecting Rehoboth Beach, Lewes and Dewey Beach, capturing over 40,000 vehicles per day in peak season with outstanding visibility and easy access. Millions of vehicles travel to the Delaware Beaches yearly, while year-round residents support steady dining demand. Surrounded by national grocers, retailers, hotels and restaurants, and adjacent to residential growth and mixed-use development.

SqFt: 2,400
Seating: 100
Hrs: Daily 11a-10p
Owners Role: Corporate representative oversees operation with assistant manager in place. Turnkey and perfect for an owner operator!
Training: Two weeks on-site and at an approved training store.
Lease: $10,612/mth gross. Expires Dec 2031

Market Competition and Expansion:

A classic American family restaurant and one of America’s most cherished ice cream shops, Friendly’s has been part of millions of family occasions along the East Coast for decades. A friendly place to enjoy a meal together, famous for homemade ice cream and the best kids’ menu in America, with a loyal customer base and iconic name recognition. Serving up ice cream and delicious fun since 1935, Friendly’s has over 89 restaurants in 11 states with plans to open more.

Newly remodeled restaurants, new menus and drive-thru opportunities mean there has never been a more exciting time to join Friendly’s! With BRIX Holdings at the helm, the focus is on innovation, marketing and technology, introducing new food and ice cream offerings, bright new restaurants and unique ways to reach and satisfy more guests. A popular and much-loved brand with a timeless concept that keeps families coming back generation after generation!

Reason for Selling:

Corporate location looking for a franchisee. Kindly ask the seller for more information.

Additional Details:

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