Established Tree Service, Modern Fleet Ready To Run, Fox Valley

Business Overview:

Long-established tree care company serving Oshkosh, Winneconne, Neenah and the greater Fox Valley. The business handles tree removal, trimming and pruning, stump grinding and site clearing, hedge and shrub work, emergency and storm cleanup (including insurance claim work), mulching, and seasonal snow removal. The customer base is a mix of residential and commercial accounts with no meaningful concentration in any one client. The sale is an asset sale and includes a modern, well-maintained fleet: a 2025log truck, a 2022 chip truck, a 2023 chipper, a 2023 compact loader, plus a trailer, saws and small tools. The owner values the equipment package at approximately $276,000. Also conveying are the trade name, the long-standing local phone number, the website, the Google Business Profile and review presence, the Facebook page, and the customer list. Revenue reached a four-year high of $471,882 in 2025.The owner is retiring after more than fifty-three years in the trade. He no longer performs field work. His role is estimating and quoting, scheduling, and supervising crews, which means the job a buyer steps into is a manager's role rather than a climber's role. He will train the new owner for up to 60 business days at no cost and will sign a non-compete. The business operates from a leased shop in Oshkosh, with space for truck parking, equipment storage, and log and chip staging.

Contact the Seller:

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Market Competition and Expansion:

The tree care market in Northeast Wisconsin is fragmented, made up mostly of small owner-operated crews with a handful of larger regional players. There is no dominant provider in the immediate service area. Barriers to entry are meaningful. A credible tree service requires a substantial capital investment in trucks, a chipper and a loader, along with commercial insurance, and skilled labor that is genuinely difficult to find and hold. Most new entrants start with a pickup and a chainsaw and take years to reach the capacity this fleet provides on day one.

The competitive advantages here are the name and the length of the local track record, the phone number and review presence that generate inbound calls without advertising spend, a diversified service mix that spans removal, trimming, stump work, storm response and snow, and a customer base spread broadly enough that no single account loss would be material.

Demand drivers are stable. Storm events, the emerald ash borer infestation, and routine maintenance on mature residential tree canopy across the Fox Valley all produce consistent work. Several avenues are available to a new owner:

Build recurring revenue. The company currently runs on one-off jobs with no ongoing service contracts. Annual maintenance agreements with commercial property managers, HOAs, apartment complexes and municipalities would smooth out
the seasonality and make the revenue far more predictable.

Expand the snow removal side. Winter work is already performed but has never been pushed as a standalone service line. A buyer with existing equipment could turn the off-season into a real second revenue stream.

Add a second estimator. All quoting currently runs through the owner, which caps how much work the company can bid. Training a crew leader to estimate, or a buyer doing the estimating themselves alongside a hired one, would immediately
increase throughput.

Modernize the marketing. The website, Google profile and Facebook page all convey but have room for improvement. Paid local search, a real review generation process, and consistent lead follow-up are largely untapped. 

Formalize the books. The business has been run on a cash basis without separate business accounting. Proper bookkeeping and job costing would surface which service lines and job types actually carry margin.

Emerald ash borer work in the Fox Valley is expected to continue for years, and storm response provides recurring seasonal demand.

Reason for Selling:

Retirement. Kindly ask the seller for more information.

Additional Details:

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