Fitness App Business - Apps & Online

Austin, TX
Anderson County

Asking Price: Annual Revenue:
$275,000 $202,302

Technology: Software

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RE: Fitness App Business - Apps & Online Broker: Mark Pastor

Quick Facts

Asking Price: $275,000
Annual Revenue: $202,302
Net Profit: Not Disclosed
Cash Flow: $72,852
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2017
Employees: Not Disclosed
BBN Listing #: 770532664
Broker Reference #: 428786

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Business Overview:

The business is focused on a collection of fitness apps that offer fitness plans for women by women coaches. The company help its customers discover programs designed by the experts that will help them look and feel their best for a lifetime. The company partners with top fitness influencers and creates top fitness apps. The fitness influencer provides the owners with the content and distribution. The company takes care of the design, development, user support and backend ops in exchange for half of the revenue (most of the time).

The business began in 2017 and over the years, the company has accumulated a lot of assets: iOS code and design that can be repurposed with very little overhead; and a large email list of 120,000+ fitness users.

Currently, the company is consolidating all of the trainers, programs and apps into one main platform. This will make it much quicker and cheaper to onboard new trainers and programs. In addition, the experience will be superior for the users as they will have access to a variety of plans.

Highlights & Key Assets:
o Not just an app business - It also includes a main website, websites for each trainer, direct revenue and revenue that is spread across multiple trainers.
o Steady cash flow. The apps have generated cash flow with very little overhead.
o Scale. There is a lot of source code to quickly build an individual app for a trainer (1-2 weeks max). In addition, the company provides a platform to on-board new programs and trainers without having to build out individual apps.
o Partnerships. Working with 9+ fitness influencers with a combined social following of 8M+ followers. These partnerships can be leveraged not only to sell digital content, but also other products in fitness.
o High quality apps with clean design.
o Email list of 120,000+.
o Super loyal customers - most of them are very dedicated fans of the influencer.
o Minimal time commitment (2-5 hours/week for the owner).
o Expanding niche - some of the apps focus on weight lifting for women which is gaining popularity.

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Reason for Selling:

The owner is taking a break.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

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