Successful Fitness Apparel Brand

Anaheim, CA
Orange County


Asking Price: Annual Revenue:
$899,000 $1,855,985

Retail: E-Commerce, Retail Websites


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RE: Successful Fitness Apparel Brand Broker: Mitch McGinley
License #: 02092636

Quick Facts

Asking Price: $899,000
Annual Revenue: $1,855,985
Net Profit: Not Disclosed
Cash Flow: $450,623
Total Debt: Not Disclosed
FF&E: $50,000
Real Estate: Not Disclosed
Year Established: 2015
Employees: 5
BBN Listing #: 461023364
Broker Reference #: 21562

Email or Print Listing

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Business Overview:

Savage Barbell Apparel began as a part time business by a local Southern California Fire Fighter working out of his garage. The website launched in 2015 featuring only 5 T-shirt designs. In just a few years Savage grew from a 200-square feet garage with $5,000 in T-shirts to a 4,500 square feet warehouse with over $400,000 in inventory. The 1st hand full of SKU’s has turned into 100’s of SKU’s that have generated almost $10 million in sales with an average 72% gross profit margin. Through Klaviyo email and Attentive SMS, Savage consistently connects with 40,000 email subscribers and over 5,000 SMS subscribers that have requested to keep them informed of product restocks and releases. Seller states Savage has shipped over 100,00 orders to customers in almost 96 different countries positioning Savage Barbell as one of the premier fitness apparel lines that is the go-to choice for the ever expanding CrossFit Fitness community. The Savage product line has also gained notoriety domestically and internationally through international retail distributors and strong social media that has been built from the ground up. Social media provides over 1 million impressions monthly, made possible by over 188K followers that have shared #savagebarbell over 95K times. Savage’s Brand Ambassador program is over 1000 strong, where influencers help provide a reach of 7.5 million viewers across Instagram, Facebook, YouTube and TikTok. Seller is ready to retire. Lease for warehouse space can be extended, moved or canceled depending on the buyer. Cash offers only. For inquiries please contact the broker Mitch.

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Property Features and Assets:

4,810 square feet, month to month, rent: $3,576.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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