Hermosa Beach Better For You Food Service Chain

Business Overview:

This Hermosa Beach food service chain boasts some of the most prime, high traffic real estate in some of the area’s most famed beach. The feel good “better for you” concept was created with the intention of becoming a national franchise, so its founders diligently crafted its menu, marketing materials, branding, and more to ensure that these original flagship locations operate as examples for future owners to replicate. Though in the food category, the concept does not require facilities with hoods, so replicating it and each type of location’s best practices is very straightforward, making the overall concept highly scalable.

Note that the financial performance may initially appear less attractive than it actually is, due to the ramp up of a new flagship location that’s recently come online.

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Property Features and Assets:

The location is 700 square foot, with a rents of $3.7k per month. Concept’s, furniture, fixtures, equipment, and goodwill will be included in the sale. An estimated $3k in inventory will be sold at cost at close.

Market Competition and Expansion:

This location is situated in a health conscience beach community where food service concepts strive to provide high discretionary income residents health-focused breakfast and nutritious snack options. As a result, strong differentiation through quality ingredients, convenience, and customer experience are key to maintaining a competitive advantage. The concept, which is at the intersection of wellness, nutrition, and healthy snacks, faces indirect competition from health oriented fast-casual dining venues, yogurt shops, juice and smoothie bars, and grab-and-go food options, making visibility, product consistency, and convenience important factors for attracting and retaining patrons.

Strong demand from health-conscious residents, fitness-focused consumers, and tourists and beachgoers looking for nutrition and refreshment provide a steady client base of loyal customers that contribute to the brand’s customer retention, that is accentuated during the warner months with additional seasonable traffic. New management may choose to grow the brand’s geographic footprint by opening new locations, expand into the food truck or catering segment, promote digital ordering with mobile delivery, or they may pursue a licensing or franchising model. Strategic partnerships with high-end fitness chains (e.g. Life Fitness or Equinox), food or retail outlets, or other complementary service providers may also be evaluated.

Reason for Selling:

Personal. Kindly ask the seller for more information.

Additional Details:

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