Amazon FBA ECom Brand | Fragrance, Health & Beauty

Business Overview:

WebsiteClosers® presents an established Amazon eCommerce Company with 36% Annual Revenue Growth, 25% Repeat Customers, and a commanding presence in the high-demand Fragrances, Health & Beauty categories. Built over the course of 6 years, this business has become a trusted online destination for perfumes, personal care, and wellness products, generating consistent revenue streams from Amazon (95%) and others, like Walmart, and eBay. With fragrances representing the primary growth driver, the company has developed a loyal customer base that values quality, variety, and competitive pricing. Its expansive catalog continues to attract a broad demographic of repeat buyers, delivering reliable sales momentum year after year.

The foundation of this business is a highly efficient operational structure. Inventory is managed through a well-organized warehouse system with fulfillment services supporting fast delivery and strong customer satisfaction scores. Current inventory levels, valued between $1.2 million and $1.5 million, reflect disciplined purchasing practices and solid supplier relationships with top-tier distributors, ensuring consistent availability of in-demand SKUs. Positive reviews on Amazon underscore the company’s strong reputation and customer loyalty, which is particularly noteworthy given that the brand has achieved this traction without deploying a formal digital marketing strategy.

Key Valuation Points
• 6-Year-Old Business
• 95% Sales via Amazon
• 36% Annual Revenue Growth
• 25% Repeat Customers
• 27% Net Profit CAGR
• 99% Lifetime Amazon Positive Reviews
• $30 Average Order Value

The upside for a new owner is considerable. Scale opportunities include broadening the product mix across adjacent beauty and wellness categories, increasing penetration on Walmart, and expanding onto emerging platforms such as Temu. The strength of the Amazon channel creates further possibilities for direct brand deals, exclusive product lines, and private label growth. With an experienced team already in place to handle purchasing, inventory management, and customer service, a buyer can immediately step into a profitable, well-run operation and focus on unlocking new revenue streams through marketing, partnerships, and channel diversification.

This business is an exceptional acquisition opportunity for buyers seeking entry into the resilient Health & Beauty sector. With proven sales performance, efficient operations, and significant untapped potential for expansion, it offers both stability and growth in equal measure.

Contact WebsiteClosers® today to learn more about this exciting opportunity.

WC 3809

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