Functional Nutrition Brand | ECom & B2B

Business Overview:

WebsiteClosers® presents a Functional Nutrition Brand designed by a 3 Michelin Star Chef -- offering Organic Protein Bars, Smoothie Mixes, and Latte Blends … filled with superfoods, adaptogens, probiotics, and enzymes. The research-backed collection is designed to support metabolism, energy, immunity, gut health, weight loss, skin, and so much more. The Brand offers its products via eCommerce and Wholesale, with a 4.9 out of 5 Star rating by 50,000+ customers and 5 Star Resorts. The brand is on a massive growth trend and has a tremendous opportunity to scale with the right buyer. The company has been named “Best Wellness Trend” by Forbes for its innovative formulas and first of its kind approach to luxury wellness.

All 12 Organic SKUs are designed with research-backed ingredients to boost energy, metabolism, and cellular health. With an emphasis on clean, high-quality ingredients, these products are designed to meet the needs of health-conscious individuals who prioritize transparency and effectiveness in their wellness choices. This business operates on a robust DTC foundation, with 75% of sales generated through subscriptions on Shopify. With over 70% of DTC subscription customers returning and an average order value of $90, the brand has developed a high-LTV, high-margin subscriber base built on trust, performance, and convenience. The primary demographic is female, ages 35-60 years old, with high household income, and living in California, New York, Florida, and Texas.

Their best-selling organic protein bars now lead the revenue mix, with growth driven by word-of-mouth, minimal ad spend, and growing demand from wholesale and food service partners. Strategic relationships with Four Seasons, Ritz-Carlton, Google, and other premium partners underscore the strength of the brand’s market positioning. On the backend, operations are streamlined and lean, with just one overseas VA and full reliance on a 3PL for order fulfillment.

Key Valuation Points
• 7-Year-Old Business
• 70% DTC Subscription Repeat Order Rate
• 100% Organic Plant-Based Products
• Recognized by Forbes as 'Best Wellness Trend'
• Product Development Partnership with 3-Michelin-Star Chef
• Profitable with High Margin Product Line
• $10M+ Projected Revenue Potential
• Growing Presence in Luxury Hospitality Sector
• Partnerships set up with 3 National Distributors

Built to scale without restructuring, the company is already set up for rapid growth. New products, retail expansion into chains like Whole Foods, launch Amazon storefront utilizing FBA and paid ads. The current owner spends a few hours per week managing strategy, marketing, and partnerships, but with a full system in place, a new buyer with performance marketing experience could easily accelerate momentum.

Recent performance marketing campaigns on Meta and Google have shown 4x ROAS, with low spend. Email and SMS have shown strong engagement and conversion, with a subscriber list exceeding 20,000. Influencer and affiliate channels have not yet been tapped, and SEO has yet to be implemented, making this a turnkey brand with several growth levers largely untouched.

This is a rare chance to acquire a premium, mission-driven business with a proven track record and significant growth potential. Contact WebsiteClosers® today to seize this opportunity and capitalize on the burgeoning demand for premium wellness products.

WC 3784

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