Hand Made Hats ECom Brand - Poised For Growth

Business Overview:

For sale is an eCom brand with 8 years of history selling to women, ages 25-70, with a focus on high quality hand made hats that support both fashion and function. Designed and produced in the USA, this brand is defined by heritage, quality materials & craftsmanship.

The foundation of the products begins with the history of hat making and connecting with its roots, dating back to 1860. The business strives to source the finest materials from as close to their origin as possible. Their factory raises the sheep, sheers and scours the wool, drum dyes the wool and prepares it for hat blocking. They partner with and trust their skilled artisans to execute the designs with the utmost care and attention to detail. Throughout the 8 years of hat making, the business has showcased their hats around the world in retail shops and on celebrities.

Highlights & Key Assets:

o Shopify brand featuring a custom website that aligns with eCom best practices (website uniquely designed to capture more leads and push customers deeper into the funnel)
o Email flows via Klaviyo (setup by a team of experts) and app/mobile integrations
o USD $149 average order value
o 34% customer return rate
o US made product with 6-8 week production turn
o Sold in 65 retail stores - Long standing relationship with showroom and wholesale partners
o 3PL/ Distribution center integration
o Manufacturer partnership
o Product design documents
o Ownership of previous hat designs
o Factory patented adjustable sweatband
o Custom made hat block proprietary to the business
o Supplier agreements
o Wholesale agreements
o Wholesale Zoho campaigns
o Klayviyo account with 12,095 active email profiles
o Brand identity assets
o Site content / branding & creative assets
o Custom made e-commerce theme
o Google workspace
o Google Analytics, Ads, Search Console, Google Business Profile
o The company has not taken on any capital and has not diluted the brand’s equity

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Reason for Selling:

The owners would like to focus on other projects.

Additional Details:

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