“Hands off” Marketing Automation for ecommerce

Los Angeles, CA
Los Angeles County

Asking Price: Annual Revenue:
$250,000 $24,000

Technology: Software

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RE: “Hands off” Marketing Automation for ecommerce Broker: Rick Carlson
License #: 01820673

Quick Facts

Asking Price: $250,000
Annual Revenue: $24,000
Net Profit: Not Disclosed
Cash Flow: $12,000
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2019
Employees: 2
BBN Listing #: 34227574
Broker Reference #: 952 Software

Email or Print Listing

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Business Overview:

Confidential Information Memorandum (CIM) available upon receipt of our short online NDA.

Our client’s offering is a Marketing Automation platform that targets small-to-medium ecommerce stores that do not have the expertise in dealing with complex Marketing Automation systems like MailChimp, Klaviyo etc.

Customers can go live with our client’s platform within the same day and the platform works 100% autonomously without any engagement from the store admin. As a result, our client reports increases sales by 23% on average with higher than industry standard email open (~30%) and customer engagement rates.

1. Our client’s platform takes away the complexity by automating the whole automation flow
based on Machine Learning algorithms.

a. The algorithms adapt to each store based on its data.

2. Our Client’s platform significantly increases sales and end-user engagement for its customer.

3. With high customer satisfaction, our client reports a <1% churn rate. Features: Our client’s platform fully automates customer communication at each step of the customer lifecycle. 1. Customer Lifecycle management: At the core of our client’s platform, is where every named customer is automatically put in a specific segment. When the customer shifts segments (i.e. From Active to Defecting), a personalized campaign is triggered to bring the customer back. 2. Abandoned Basket Handling: 3-step process to handle abandoned customer basket to complete the purchase. 3. Product Re-targeting: Every customer action is tracked in real-time. When the system detects that a customer is showing interest to specific product(s) but not purchasing, it generates a personalized re-targeting campaign. 4. Product Reminder: A feature that works for stores that sell items that need to be re-filled (i.e. Vitamins, Supplements, Pet Food etc.) 5. In Store Widget: An unobstructive widget (messaging interface) on store page to increase customer engagement. 6. Bulk Emailing: The only non-automated feature is for ad-hoc emails to the whole customer database or to a specific segment of customers (filtering UI available). Detailed Information Facilities: N/A Cloud Based Competition: 1. There are over 2M stores hosted on platforms like Shopify, Big Commerce, Woo Commerce, Magento combined. 2. 80-90% of these stores can be considered small-to-medium and are target customers for our client’s platform and are not being served by other platforms. 3. Many of these stores either do not use marketing automation or only do irrelevant mass emailing to all its customers. Email open and engagement rates for irrelevant bulk emails are ~14-15%, far below our client’s platform’s open rate. Financing: Financing is not available Support & Training: As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business. Reason for Selling: The Owners believe their platform needs expansion capital and a management team to focus on taking the business to the next level.

NDA is required to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Reason for Selling:

The Owners believe their platform needs expansion.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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