High-Margin Food Media Brand | Recurring Ad Rev

Business Overview:

SellerForce® presents a Digital Content brand that has quietly built a dependable stream of income through search traffic and an extensive evergreen content library. The brand was originally launched in 2010 and rebranded by its current owner in 2015. This business has moved from a simple blog into a comprehensive platform for Home-Cooking enthusiasts, delivering a diverse array of approachable, reliable recipes. The brand has effectively transitioned to a content-driven entity, emphasizing evergreen, search-optimized recipes that emphasize clarity and repeatability.

This is a stable digital company that continues to perform without the need for constant publishing, trend chasing, or personality-driven marketing. Their content catalog is deep and well-organized, with more than 440 published posts and over 300 structured recipes already in place. Many of these pages rank for high-intent search terms tied to everyday cooking, weekend breakfasts, and holiday meals. The business has delivered strong revenue growth, from approximately $52K in 2023 to $73K in 2024 and $82.5K in 2025, producing roughly $70K–$73K in annual SDE, with 95%+ of revenue derived from automated display advertising.

Key Valuation Points
• 16-Year-Old Brand
• Evergreen Content Focus
• 90+% YOY Net Profit Margin
• 5,300+ Email Subscribers
• 14.7K+ Facebook
• 18K+ X/Twitter
• $6,500–$7,000 Monthly Revenue
• 67% Organic Search Traffic
• Recurring, Predictable Monetization
• 42,590 Pinterest Followers

In the last 12 months, the website generated about 1.09 million pageviews and over 916,000 sessions, averaging about 90,000 pageviews per month. Search engines remain the primary driver of visitors, showing the strength of their long-established authority and the lasting value of their recipe portfolio. Display advertising accounts for the bulk of revenue, allowing the business to generate income from traffic without active sales or daily oversight. The revenue model is tied to pageviews rather than product inventory or client work, and operations stay lean and predictable. This structure has supported steady performance even during periods with little to no new content added.

Their audience is broad and practical, consisting of everyday home cooks seeking reliable recipes rather than trend-driven or personality-led content. Visitors come mainly from the United States and other English-speaking countries. Social platforms exist but are not central to performance, reinforcing that this brand stands on search visibility and content quality rather than ongoing social activity.

Operations require minimal owner involvement: routine technical upkeep and site monitoring are already handled with light support, and the current owner spends little time on weekly management. Hosting, analytics, and ad platform relationships are in place, providing a buyer with a straightforward transition to a site that is already running smoothly behind the scenes.

Growth for a new owner comes from layers that have not yet been fully explored. The business maintains an email list of more than 5,000 subscribers that has seen limited use, leaving room for simple seasonal campaigns that could drive repeat traffic. Many top-performing recipes can be refreshed, internally linked, and repurposed into visual formats such as short recipe videos or web stories to capture additional search and discovery placements. There is also room to add relevant affiliate links for kitchen tools and ingredients within existing high-traffic posts, building on pages that already receive steady visitors. This opportunity is well suited for a buyer who values steady traffic, simple monetization, and low operational demands. Contact SellerForce today to seize this opportunity and capitalize on a thriving digital culinary market.

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