Indoor Playground And Arcade Franchise

Business Overview:

The surrounding city had very limited options for children to play or celebrate birthdays. The developer saw the market potential and invested to open this location in November of 2021.

The business was born with the goal of helping entrepreneurs every step of the way on their journey of owning and operating this fun and rewarding business. This business is the perfect location, offering services to benefit the community in an enjoyable way for all kids of different ages.

With the company's years of experience in the family entertainment industry, they have partnered with some of the world’s leading companies and vendors to ensure the satisfaction and quality expected by their customers.

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Property Features and Assets:

The business is located in the heart of an active metropolitan city along one of the major highways. The close proximity to this major city and its location along a major artery provides for steady customer acquisition. The owner currently owns the property and is not interested in selling the property, but they will structure a compelling long-term lease with the new owner. The business' facilities were built at a cost of $1.3M with a full kitchen and is one of the largest three-tiered playgrounds in the industry. In addition, a separate playground for toddler’s under 4 years of age insures that little ones can safely enjoy the location’s environment and activities with children their own age.

Market Competition and Expansion:

The location’s surrounding area had very limited options for children to play or celebrate birthdays. The current owner saw the market potential and invested more than $1.3M to build this location. The other competition in the area is unable to offer the variety of services offered at the current business, which include a restaurant, playground, arcade and indoor gymnasium. Marketing: The new owner can easily build out a robust marketing platform that includes an online lead capture tool for private parties and events and high-quality depictions of all the games and play spaces. This would include utilizing new marketing channels like paid search rather and building out a CRM for marketing purposes, like a direct email campaign to prospects. One option to expand the marketing could be to hire a part-time marketing and sales associate to create campaigns and help drive new leads to the business. Geographic Expansion: The franchise is still establishing its presence in Arizona. There is potential to establish new franchises in Tucson or Scottsdale. These areas are all excellent candidates for growth and do not currently have a franchise. It’s important that the new owner establish franchises in areas where there are large suburban populations.

Reason for Selling:

Move on to other ventures.

Additional Details:

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