Business Overview:
Valuation
$5,490,000 USD plus inventory
Listed at a very competitive multiple of 2.77 of the last full years’ SDE
2021 Projections
Gross Revenue $4,865,659
Cash Flow $2,264,213
*Based on actuals for Jan-July and forecasted figures for the remainder of the year.
* Sep-Dec is high season and sales are expected to increase substantially during this period.
2020
Gross Revenue $4,130,640 USD
Cash Flow $1,980,579 USD
TTM July’21
Gross Revenue $3,047,747 USD
Cash Flow $1,314,061 USD
Overview
Research has shown that the blue light being emitted from electronic screens is harmful to the eyes. There is an increasing prevalence of computers and screens leading to problems with sleeping, headaches and eye problems. As one of the leaders in the industry, this company has focused on trademarked technology that minimizes the negative effect of blue light. In addition to offering blue light blocking glasses, the company also offers reading glasses, night driving glasses, sunglasses, prescription glasses and ski goggles, face shields, and accessories. Products are labeled with the company’s trademarked brands with all of its most popular models exclusive to the company.
While sales are predominantly generated through Amazon US, the business has expanded its sales channels to span the globe and broaden its customer base with sales also in Canada, Europe, Asia and various other countries. The company also has wholesale sales through distributors and retail sales through its own website, with an additional presence on eBay, Best Buy, and Walmart. Products are shipped direct from the suppliers to various warehouses which include Amazon FBA and 3PL Warehouses.
Without physical inventory to handle and all staff working remotely, this is a home-based business. The owner provides overall oversight for the business. In addition, there is an Operations Manager, Customer Service Support, Logistics Assistant and Product Listings Specialist handling most day-to-day operations with other contractors on projects as needed. All staff work remotely.
Key Benefits
• Steady, Strong Revenue
• High Amazon Seller and Product Ratings
• Best Seller Badge – Amazon Germany
• Amazon’s Choice for Multiple Marketplaces - US, Europe, Asia & Others
• Strong Customer Base and Markets
• High Profit Margin
• Trademarked Brands with Amazon Brand Registry 2.0
• Diversified Customers (Amazon, Shopify, eBay, BestBuy, Walmart, Wholesalers/Distributors and retail stores)
• Easy to Operate from Anywhere in the World
As more and more people are working or studying from home, the demand for products that minimize and/or block the harmful blue light that emanates from electronic devices has increased tremendously and is likely to keep growing over the next few years. With 7 years in the industry, this business has a tremendous foundation and is an amazing opportunity for any buyer looking to acquire an ecommerce business with innovative branded product lines and lots of room for future growth in a unique niche industry!
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Market Competition and Expansion:
COMPETITION
This business has the competitive advantage in this niche by offering the thinnest blue light blocking glasses lenses providing more protection with less yellow tint, better frames, packaging, and premium quality.
GROWTH AND EXPANSION
The business’ brands are well-established. With a significant foothold in a number of sales channels and countries globally, the company is well positioned for continued growth. Ideas for Future Growth Include: Expanding wholesale in the US and Europe, Additional product models and accessories, expanding to other countries, Google AdWords / Facebook Ads and Additional advertising.
Reason for Selling:
Pursue Other Interests.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity.
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