Latina Focused Apparel eCom Retailer

Tampa, FL
Hillsborough County


Asking Price: Annual Revenue:
$495,000 $310,798

Retail: E-Commerce, Retail Websites


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RE: Latina Focused Apparel eCom Retailer Broker: Ron Matheson

Quick Facts

Asking Price: $495,000
Annual Revenue: $310,798
Net Profit: Not Disclosed
Cash Flow: $153,905
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2017
Employees: 1
BBN Listing #: 77359418
Broker Reference #: Listing ID:  WC1070

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Business Overview:

The business is a fast growing company with consistent margins and huge scale potential in the Latina clothing and accessories market.  A great social media following leads to consistent profits with good margins and a great opportunity for growth. This is a highly profitable niche market with a solid relationship with one of the most recognizable brand names in the world. There is great opportunity to increase average order value with additional products. A buyer with insight into the Hispanic retail clothing market will find this interesting.

This eCommerce business sells high quality shirts with vinyl pressed graphics with an average order value of $34.47. Currently offering over 300 sku’s on its website, there is ample opportunity to expand (and create) inventory. The business owns two trademarks, and all designs are copyright protected. There is also a segment of the inventory that includes hats and mugs, which are drop shipped directly from vendors. Current ownership has a longstanding relationship with Bacardi, and creates Bacardi branded shirts for their Casa Puerto Rico location store. Owners are contacted every few months or so for more shirts. Shirts are created from a local screen-printing company due to the volume.

The business model is hybrid - 98% in-house, the rest completed by 3rd parties. Current owners have a long-standing relationship with their supplier (who supplies 95% of inventory), and this can easily be leveraged to expand product line. Currently, there is little warehouse space needed, and owner runs the business out of a small 100ft. office.

This is a hands-on business, averaging 30 hours per week from owners, though these tasks could eventually be outsourced, if desired. Responsibilities include creating, pressing, and packing the shirts, shipping and ordering, and posting on social media consistently (IG 3 times a day).

Facebook Ads are currently used for marketing, and all orders are generated via the website (99%) and Etsy.com (1%). Scaling opportunities are massive – beginning with leveraging the successful relationship with Bacardi to increase sales. Amazon is a platform to explore, particularly with an increased portfolio. Typical expansion through SEO and Google Ads, and increasing ad spend slowly up to $100 - $150 a day. Social media platforms are also wide open, and ready to blow up.

This is a perfect business to make your own. Creative opportunities exist in both inventory and scale, while benefiting from an established business and recognized trademark brand. This is a gem for someone with knowledge of the Latina retail market.

This Website Represented by:

WebsiteClosers.com
Website Business Brokers

Listing ID:  WC1070

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Property Features and Assets:

eCommerce Company.

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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