SBA PreQual Lead Generation Agency | Home Services

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified Lead Generation Agency built around a Pay Per Lead (PPL) / Cost Per Lead (CPL) model that continues to drive strong recurring revenue with minimal owner involvement.

This business has been pre-qualified for over $1M in SBA financing. In some cases, strong qualified buyers could qualify for more based on their current assets and other income. An SBA Loan gives a buyer the opportunity to inject a low down payment and amortize the loan over a decade at highly competitive interest rates.

Serving the home services sector, this agency has developed a dominant position with roofing contractors, HVAC companies, tree service, and related repair businesses. With no hefty upfront costs, their model provides an accessible entry point for home service providers seeking high-quality, consistent leads.

Their pricing model is simple and attractive to clients: a small $100 setup fee to get started, followed by automatic daily billing of $75 per verified lead. With 120–150 active clients at any given time and an 80% repeat order rate, this operation has become a dependable source of consistent income. The average customer spends approximately $3,000 per month, and most remain onboard for 6 months or longer.

Launched in 2021, the company has built a scalable system that enables significant monthly revenue with only $40,000 to $50,000 in working capital, producing between $100,000 and $120,000 each month. The business is lean, relying on a fully remote workforce of offshore contractors handling sales, fulfillment, client support, billing, and operations management.

Key Valuation Points
• 4-Year-Old
• 80% Repeat Customer Rate
• $100-$120k Monthly Revenue
• 10x ROAS via Meta Ads.
• 120-150 Active Clients
• AOV - $3000
• Proprietary Lead Generation Systems
• 8 Hours Weekly
• Pay-Per-Lead Model
• 20,000 Email Contacts

Operating with a highly efficient remote workforce distributed across the Philippines, Mexico, and the Dominican Republic, this business maintains a lean operational structure while delivering exceptional service standards. Ownership works 8 hours weekly, mainly to oversee the team and address questions outside the documented SOPs. This low workload, combined with strong infrastructure and a proven retention cycle, makes this an exceptionally easy business to assume without requiring advanced digital marketing expertise.

One of the major strengths of this agency is their proprietary framework for lead generation and delivery. The company operates through an Integrated Lead Flow System that combines Meta ads, AI-assisted call and SMS verification, CRM workflows, automations, and communication sequences. Leads are qualified, verified, and delivered through processes optimized across thousands of home service inquiries. Supporting this machine are in-house-built scripts, objection handling templates, AI-caller flows, funnel structures, email/SMS triggers, ad creative libraries, and complete operational documentation. The business owns all SOPs, creative assets, landing pages, agreements, sales decks, performance dashboards, onboarding training, and branded platforms, ensuring a smooth transfer of operations to a new buyer.

The stage is set for a new owner to multiply results by introducing new verticals without changing the core service. Expansion opportunities include painters, plumbers, fencing, decking, landscaping, pest control, and seasonal niches such as Christmas lighting. Additional upside is available through launching ad campaigns on additional platforms, introducing email marketing cycles to the agency’s 20,000-contact database, and layering in bulk lead offerings to improve upfront cash flow. Since the fulfillment process is universally adaptable, horizontal expansion offers a lucrative path to scale without complicating operations.

This business represents a compelling opportunity for acquirers interested in leveraging a proven model within the digital marketing space. With the foundation in place for growth and expansion, and a supportive transition plan from the current owner, potential buyers can look forward to capitalizing on this brand's established success and untapped potential.

Contact WebsiteClosers® today to explore this exceptional business opportunity.

WC 3847

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