Innovative Market Research Co.

Not Disclosed, PA

Asking Price: Annual Revenue:
Not Disclosed $2,976,440

Services: Advertising & Marketing

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RE: Innovative Market Research Co. Broker: Susan Rosner

Quick Facts

Asking Price: Not Disclosed
Annual Revenue: $2,976,440
Net Profit: Not Disclosed
Cash Flow: $455,648
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 1990
Employees: 20
BBN Listing #: 66029987
Broker Reference #: 14631381

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Business Overview:

This innovative market research and consulting organization specializes in the wellness, health and sustainability market. Using their proprietary tools and quantitative research databases of over a million consumer interviews, this company delivers market and consumer insights and information that assists their clients in making critical decisions and building brand value. Their client base includes start-ups to Fortune 100 companies in over 15 industries and 40 countries. They have experienced staff and a 20+ year history of delivering global thought leadership and customized, innovative solutions to their clients. They grew revenue by 18% in 2018 and expect to continue to grow by 11% to 12% in 2019.

They are well known for their research and consumer trend analysis in the areas of Health and Wellness, Supplements, OTC, Pharmaceuticals, Healthy Aging, Sustainability, Organic Products and other related industries.

The company is well positioned to provide accretive value to a strategic acquirer who offers products and services in the health, wellness or sustainability market.

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Property Features and Assets:

Leased. 7,800 square feet.

Market Competition and Expansion:

Competition:The U.S. market for health, wellness and sustainability is large and growing rapidly. It is expected to be $1.5 Trillion by 2020. There are few competitors with an equivalent depth of research and expertise. Competition is primarily from internal marketing departments or marketing consultants that lack the data, information and insight that this company delivers. Growth & Expansion:The opportunity for growth is threefold. One is to increase access to the health, wellness and sustainability decision makers by increasing the sales team and sales effort. Two is to merge with a company that provides complimentary services and offer the opportunity to cross sell to current and potential clients. Third is to purchase a company that can both use these services internally as well as offer services to clients.

Reason for Selling:

The owners want to further expand the company.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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