Media Planning & Buying Agency

Business Overview:

Founded in 2001, this agency serves well-known brands in the franchising area. They help their clients achieve above-market returns on their media dollars by having experienced marketing professionals employ business practices in planning, negotiating, and tracking media performance. They plan and place media on local TV, radio, outdoor, digital audio, and digital video and programmatic platforms as well as national advertising on Sirius XM, Pandora, and Spotify. The investment thesis we put forth for your consideration is to acquire a company with a business model that consistently produces above-market profit margins and is scalable. This agency perfected a business model that consistently produced EBITDA margins (Adjusted EBITDA as a percentage of Gross Profit) above 50%. In 2023, they posted an Adjusted EBITDA of $3,331,848 on Gross Profit of $4,773,513 – a noteworthy 69.80% margin. From 2020 through 2023, the four-year EBITDA margin averaged 63.42%. In 2023, they placed over $30,3000,000 on behalf of their clients. On top of generating unparalleled margins, they achieved solid growth. Between 2021 and 2023, the company grew by an average of 25.66% per year.

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Property Features and Assets:

The business is virtual and can be run from anywhere in the country. Most of the employees live in the Northeast and Midwest. 

Market Competition and Expansion:

The business model is tested and proved as evidenced by their client retention rate – their clients have been with the agency an average of eight years. The client base includes nine well-known franchisors and 125 markets with independently-owned franchisees–most of whom are sperate decision makers for media placement.  And they keep employees. The staff has been with the company an average of nine years.

The business model can be replicated and is scalable. Their financial performance in 2023 was achieved with 14 employees. They delivered the results while spending zero on sales and marketing. 

Reason for Selling:

Retiring

Additional Details:

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